🔥 From Zero to Dominating in Real Estate – Parker Gailey’s Unstoppable Mindset 🔥

What happens when you’re born into a real estate dynasty but refuse to take the easy road? You build your own empire from scratch.

In this episode of The R.E.A.L. Podcast, we sit down with Parker Gailey, VP of Sales & Expansion at Gailey Enterprises Real Estate. Despite coming from a powerhouse real estate family, Parker chose to forge his own path in a market where he knew NO ONE.

✔️ How Parker went from zero connections to leading a 20+ agent team in a competitive market

✔️ The gut-wrenching moment when nearly his entire team left—and how he rebuilt stronger than ever

✔️ Why fear kills more dreams than failure ever will—and how to flip fear into fuel

✔️ The mindset shifts and competitive edge that separate elite agents from the average

✔️ Why AI and automation will never replace the human element of real estate

✔️ The power of grit, resilience, and taking action (even when it’s uncomfortable)

🚀 If you’re an agent struggling with fear, inconsistency, or market shifts, this episode is your wake-up call. Parker’s story proves that success isn’t about where you start—it’s about the moves you make when things get tough.

🎧 Listen now:

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🎙 Thank You for Tuning in to the R.E.A.L. Real Estate Agent Life Podcast!

We appreciate you joining us for another powerful episode where we dive deep into the world of real estate, mindset, and business growth. If you found value in this conversation, be sure to subscribe, leave a review, and share it with your network!

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Transcript

Here is the transcript from this week's episode with Parker Gailey. Create a viral podcast description as well as social media posts and social media captions to drive traffic to the podcast episodes and the show itself.  Shane Kilby (00:01)

All right, guys, we are here today live or previously recorded for those of you to catch this episode at a date. We are with none other than Parker Gailey today on the Real Estate Agent Life podcast. So I'm going to get my co-host there, take it away, a little intro for Parker. We've known Parker for quite some time and go ahead and make him give him a formal, informal introduction there, Dwayne.

Duane Murphy (00:25)

I'm going to do that. The, uh, I was looking at the list of stuff that we had compiled and I was like, Whoa, like pretty impressive. Like I was not this pit together at your age, Parker. I'm just going to put it that way. All right. So, uh, Parker Gailey is the vice president of sales and expansion at Gailey enterprises, real estate. Uh, it's definitely a powerhouse brokerage serving Florida and Georgia. He's a third generation real estate professional grew up in the industry.

Parker Gailey (00:25)

you

you

Hahaha.

you

Duane Murphy (00:51)

and has a ton of knowledge for both buyers and sellers as well as his agents. He specializes in residential real estate across some major key Florida markets, primarily Jacksonville, but they spread all the way down to the Keys. His family business, Gatley Enterprises, has earned over 1,000 five-star reviews. That is amazing. RealTrends top 100 independent brokerages as well in the United States.

The firm has been featured on HGTV, the travel channel in CNBC. His parents, Rhonda and Rich Gailey are a real estate power couple who built the brokerage into a dominant force. And Parker is following right in those footsteps and helping. With over 30 years of success, Gailey Enterprises continues to lead through innovation, content, and commitment to client excellence. And Parker is passionate about expanding the family legacy, delivering top tier service.

Parker Gailey (01:38)

you

Duane Murphy (01:48)

and helping his agents and his clients. I don't like there's probably about 10 more items on there.

Parker Gailey (01:53)

Gonna have to take a big big chunk of water after that

and take a deep breath. Sorry for the

Duane Murphy (01:59)

There's a lot.

Shane Kilby (02:01)

You you've been around the way

Parker Gailey (02:01)

There we go.

Duane Murphy (02:03)

There's 10 more

items on there. Like you get to spend some time with Parker. We're going to dive into it, but you get to spend some one-on-one time with Parker and you're going to see why this boy is kicking butt. So.

Parker Gailey (02:07)

Ha ha ha.

Shane Kilby (02:14)

Listen,

Parker Gailey (02:14)

Hmm.

Shane Kilby (02:15)

my wife and I have talked about this in the past that Parker's kind of the best of both of his gene pools, both of his parents, which are absolutely phenomenal, awesome individuals and great friends of ours. But I've always liked, he's a mix, he's a little Rhonda, a little rich, but he's Parker, right? He's Parker. I remember the first time we met, it was in Atlanta, it was at a Commissions Inc event.

Parker Gailey (02:24)

Hahaha

Sure.

Shane Kilby (02:44)

And Parker just he walked up to me, you know, just in the break and is like, hey, I'm Parker Gailey. You know, my parents suggested I come introduce myself to you if I ran into you here at this function. And so I was completely blown away because you were like that was I mean, that had to be eight, nine years ago.

Parker Gailey (03:06)

Probably when I first got in the business, which I was 18. So yeah. When I first was officially licensed legally,

Shane Kilby (03:09)

Yeah, I was fixing snakes. Whoa, you're 12 14 years old

Duane Murphy (03:10)

Yeah.

hahahaha

Yeah, I was gonna say, other, uh, other miners have fake IDs to go, you know, do other things like buy alcohol and whatever. Parker had a fake ID to go sell real estate.

Parker Gailey (03:23)

Yeah, as I say,

in the Gailey household, we get fakes to get our real estate license. That's right.

Duane Murphy (03:31)

You

Shane Kilby (03:32)

Well,

I just want to say that you made an impact on me that day. Like I left there and I came back and shared the insight with other agents. So like this kid, you know, I knew he was young, but I knew his parents and they were well, well represented in the real estate industry. And just, I just want to always let you know that that made a positive impact. We've shared some other times and stuff together too since then, but that was huge. Cause I mean, I've got agents, I've got agents 30 years old. like.

Getting them to walk up to another human in that environment and go, hey, this is who I am is like, you know, it's like I asked them to jump off the Empire State Building. So I just want to tip my hat to you for that. So, so Parker, as we get into this, you know, I know that you, our first question we always ask is what made you want to get in the business? of course, I'm not sure that you really had a lot of choice in that matter, but, I know that you have had choices and I know that you have come back and, and, made big investments into your

Parker Gailey (04:07)

Sure. Well, I appreciate that.

Shane Kilby (04:27)

yourself professionally, personally, but really what made you want to decide to be in the family business? Because you had a lot of options.

Parker Gailey (04:34)

Yeah, I mean, I don't know. think it just, you know, I'm a firm believer in everything happens for a reason and timing is everything. And, you know, and obviously I'm strong in my faith. And so, you know, there have been different things that have come up in my life where I just it's the right time. It's the right place. It's the right people. And I was I was finishing my first year of college and and my mom always used to kind of tease me not in a negative way, but would say I'm not college material just because

I get bored very easily. And was playing college football, lower level, nothing crazy, but just really wasn't enjoying that and was going to transfer. And mom said, hey, you know, I got this bright idea. Why don't you get your real estate license? And I never really thought about getting my real estate license. I mean, of course, I saw my dad do it. I saw my mom do it. Saw my grandmother do it. Uncle was in mortgages. So I've been surrounded by it. you know, it was never anything that I was like, that's it. That's what I'm going to go do.

But like I said, it came in at the right time where I was like kind of figuring out myself that I probably was not college material. And she sat me down and said, you know, hey, why don't you think about getting your real estate license and see where it goes from there. And at that point, I think I was just just ready for something new, ready to kind of hit the ground running and took advantage of the opportunity. Obviously, there's a lot more there, but that's kind of the gist of it.

Shane Kilby (05:55)

Yeah, you guys don't necessarily work under the same roof, you? What's your structure there in the family business?

Parker Gailey (06:02)

Yeah, so that was another thing that was super unique was my parents, they're great people. right now at this point, our lives were where, know, obviously, there's a certain level of respect there because they're my parents and technically my boss and broker. but now we're best friends. And back then, my parents were incredibly strict, like, you know, they'd be going out showing homes, doing open houses every single weekend. And I come downstairs and on the kitchen, there'd be a notebook paper like this. And it would have, you know,

about from here to here chores that had to be done before the time they got back from their open houses. And if it wasn't done right, then you, were grounded for a week. So I was ready to get the heck out of home because I was still living pretty close to home, even in college. And even in my second semester, I lived at home and they presented an opportunity to me when I got my real estate license to kind of be their guinea pig and say, Hey, you know, we're looking at expanding in Tennessee or we're looking at expanding into Florida.

And we want you to, you essentially we'll foot your bills for a few months. You either make it or you don't and you get your butt right back home. So Florida sounded great to me. The beach, Jacksonville was the market in Chattanooga, Tennessee. It was kind of what we were looking at. And I thought, all right, well, Jacksonville, you're, you're, further away from home. You got the beach, grew up a huge Gators fan. So was like, I can go down the swamp on some Saturdays and see some games. So there was definitely, you know, wanting to get away from home as well.

And so then I moved down to Florida two years before they moved to Florida in Jacksonville. And then they went on to central Florida. since then have kind of been doing my own thing here in Jacksonville. Obviously help train the agents in every market that we have. But I've started to grow something here in Jacksonville over the last eight and half years. I've run a team of about 20 plus agents here now.

and looking to continue to grow that.

Shane Kilby (07:58)

Yeah, you're pretty competitive too. I know you and your dad like I have it on video. I've seen you.

Duane Murphy (08:06)

We had video, don't we? That's

Parker Gailey (08:06)

you

Duane Murphy (08:08)

right now, if we had an AV person, right, and we were a little bit more high-tag, we'd be like, roll the tape.

Shane Kilby (08:14)

Yeah, roll the tape. We're not there yet. We'll be there one day. So, tell us a little bit, share with us and the listeners, what has been your biggest success in the business personally, right? Some might consume this podcast and think, well, he was a shoe in because his parents were successful, but I know the kid.

Parker Gailey (08:14)

Yeah, yeah. Yes.

Duane Murphy (08:20)

You

Parker Gailey (08:21)

For sure.

Shane Kilby (08:43)

the young man, you know, the man, and that's not the case. Like it comes from a very, very strict household. Like you said, very competitive household. The bar is always high and it's always getting higher, right? So I know that you've got, you know, mile markers and rungs of that ladder that you try to personally achieve yourself. So what's the biggest success in business thus far?

Parker Gailey (09:05)

Yeah, I mean kind of going back to the competition thing. You know can see the the mama mentality Kobe Bryant poster in the background. I mean I certainly get a lot of inspiration from athletes and coaches and I can touch on that a little bit but you know when I first got into the business I knew that that is what everybody thought that it's a silver spoon baby. His parents have been real estate and that was part of the other reason that I wanted to get farther away from them because I knew if I.

started in Georgia in the Metro Atlanta market that they were in that, yeah, it probably would be a little bit easier for me. And also people would think, you know, this is a spoiled brat. So, you know, when I moved to Jacksonville, there was, I had never, I'd never been to Jacksonville. I think I've been to Jacksonville one time when I was like 10 for a wedding. I didn't know the difference between any of the areas. I didn't know anybody here. And it was kind of that challenge that I was excited to take on. think like when you're competitive, that stuff, you don't, you don't shy away from those types of things. you know, you welcome them and you, and

and you really test yourself, right? And so, you know, I think that was obviously a big success was, you know, proving to myself and to other people because I heard, you know, you know, ultimately, a lot of them became friends and, you know, and I'm still close with a lot of these people. But when I when I first got my license in Georgia, you know, I could hear people around the corner being like, he's going to get all the, you know, little gun lades and just that the other and I was like, okay, well,

I'll just go somewhere where we don't have any leads and don't know anybody and I'll show them what the hell's up. know, proving to myself and to those people and to my parents, you know, obviously, you know, that was one of the biggest things that whenever I get an agent in a position where their parents are able to kind of give them that cushion, where they're not in any debt or, you know, a spouse or whatever the case may be, I always tell those people, look, that is a blessing.

And I knew that was a blessing when I first got that, especially being in a commission based job is like, you cannot take this for granted. Like, you know, my, my parents are only going to pay my bills for a few months and I need to make sure that I prove to them that I can do this and also sustain a certain level of, you know, finances that I could do this on my own. So, you know, and those first in that, in that first year for sure, it was just kind of proven, proven it, proving it to them, proving it to myself and then proving it to, you know, the quote unquote haters. Um, and I all those things fuel me. So.

I don't know if I would say, mean, obviously it was eight and a half years ago, but looking back on it, that was definitely a crucial time to kind of know you can do it. Does that make sense?

Duane Murphy (11:37)

And the thing is, is anybody who knows your parents, and again, we've discussed a little bit that, you know, we've got a long running relationship with, you know, with both of them and knowing them, like, no, as much as they would not want to see you fail and right, and they want to see you succeed, they also are not going to hand it over to you on a silver platter. Like they are going to make you earn it and write in,

Parker Gailey (12:03)

Thank

Duane Murphy (12:05)

get it yourself and it's not just like, right, like you were saying, right, like, he gets all the good leads. It's like, they aren't gonna just be like, okay, here everything is on a silver platter. They're like, they're gonna make you work for it. And if anything else, again, knowing your parents, they're probably gonna make you work even harder than they would someone they didn't know, right? Because they do have, right, like all parents, right, they have such high expectations for you and they want.

Parker Gailey (12:23)

Correct.

Duane Murphy (12:33)

want the best and they see everything that you're capable of and but at the same time like it's not like okay yep here you go here's your cake walk it's they're gonna make you they're like you're gonna run up that mountain for it

Parker Gailey (12:43)

Yeah,

have to, know, in a certain way, you know, I can't speak for them, but I know for me, it was almost like I had to overcompensate for that. So it felt like I was working harder because the standard for me was, you know, essentially the ceiling for other people as far as what I was supposed to do or what I was capable of just because of who my parents were. Right. So, you know, you're talking about competition with my dad, like, and growing up, I didn't beat my dad, six foot seven. You guys know this, obviously the podcast.

Shane Kilby (12:56)

you

Parker Gailey (13:13)

And he's a he's a mad shit talker and he loves basketball and I can tell you right now I did not growing up I did not it wasn't lower the basketball we used to play basketball in the driveway every single night He never lowered the goal He never he I did not beat that man in one-on-one basketball until I think I was 16 or 17 years old and he would just I remember being like 10 years old Going up for a layup. I finally got like a breakaway layup. Hit a little jab step went right past them

Duane Murphy (13:15)

He's a big old man.

Parker Gailey (13:41)

Next thing I know, I'm about to get a free layup and he pushes me straight into the pole, fouls the crap out of me and goes, check up. And my mom's like, what are you doing? He just, it was just, that's how he was. There was nothing that was going to come easy. You were going to earn it. So, you know, that spirit has kind of, you know, to a fault sometimes it's, it's, it's lived on through me. But again, it's, you know, I tell people your greatest strength is your greatest weakness. Why people love the same reason that people love you is the same reason that people hate you. Right. So, you know, ultimately that competitiveness,

Shane Kilby (13:48)

Thanks.

Parker Gailey (14:11)

And then the nice thing about that too is that when you do finally beat him in basketball or you do finally do what you were supposed to do in the business as far as what people said you couldn't do or what you're supposed to do, there's a certain level of confidence and swag that comes with that afterwards because then you're like, all right, I've actually earned it. So it's gratifying and plus you build on top of that, which is I think super important.

Duane Murphy (14:41)

Yeah. So you've stacked as we kind of went through, right? I mean, you've stacked a lot of success. You've stacked a lot of wins. You know, it hasn't all been all wins and all success. So somewhere in there, right, there's probably been been a, you know, a pretty good size setback or a failure maybe. If you even want to call it that. Is there something that you could pinpoint that the kind of

Shane Kilby (14:42)

Peace.

Parker Gailey (15:06)

Yeah.

Duane Murphy (15:06)

a good gut shot or gave you a good shot on the chin as you've been coming up through.

Parker Gailey (15:12)

For sure. You know, I think in real estate, and you know, I kind of try to preach this to my agents is that like, you know, you're going to fail. That's an inevitable, right? That's life. You know, that's the nice thing about real estate is a lot of lessons that you have to learn in life. You're going to learn real estate or, know, who's going to be the teacher first, so to speak. We always talk about fail forward. Like, hey, you're going to fail. Make sure you learn from those mistakes and you move forward. I can remember this doesn't necessarily have to do with

The biggest thing I can pinpoint doesn't necessarily have to do with me as an agent. It has to do with me as a leader. When I was first thrust into a leadership position, didn't necessarily know how to. Growing up with my father, his motivation tactics were a lot different. What I had to learn is that not everybody is motivated the same way that I am motivated, which is through Rich Gailey's shit talking, so to speak.

so, so, it worked for me, right. And, and that's right. And like, you know, and, and, and so along that way, there was a point where they had started, you know, I slowly started to get in working my way up into leader leadership positions. And I don't think you're ever really ready for that. You just kind of learn as you go and you try to adapt. But there was a time where it was about three years ago, now where I'd essentially had started to get a good core of agents around me that.

Shane Kilby (16:11)

Grounded Pal

you

Parker Gailey (16:39)

I was like, okay, you know what, like, you know, I finally feel like, you know, I'm becoming the leader that, that, know, that I need to be that, that this company needs that my parents need that, you know, whatever, right. So to grow. And I remember that this was also at the time during COVID where in Florida, the market was a madhouse. mean, you had to give away your firstborn child to get in the home because inventory levels were so low and everybody was moving here. And I think in a matter of

probably about 60 to 90 days, went from nine agents to two. And the other one was my now wife. and it wasn't anything that, it wasn't anything like I didn't, there wasn't one thing that I was like, it's not like I came into a team meeting and pissed everybody off. It's just, you know, it was the market. was kind of me not being able to adapt. It was me not understanding certain issues that were going on. It was, it was the accumulation of lot of things. And I think,

you know, certain when you lose agent, sometimes it's a domino effect, right? And sometimes you have some culture issues and, and, and, know, that bad apple takes two, two with them. And, know, then some people get out of the business, whatever the case might be. So I remember at that point, I felt like everything was going right. And I took my finger off the pulse a little bit, and we're just kind of content with where we were at and not continuing to try to recruit or do other things to grow the company because,

you know, for whatever reason, you know, maybe feeling a little overwhelmed or just feeling good about where we were, whatever. And we literally went from, you know, having a team to not having a team, having my, you know, fiance girlfriend be my team. So, and that's when, you know, there are certain things like that when you, that happens, you know, you, and you can, you go through that. The nice thing is, that, you know, you never want to go through that again.

when you go from that to nothing essentially, right? And so I sat down and I started thinking, okay, well, how can I never, ever, ever let this happen again? And now three years later, I have 20 plus agents and we're doing all kinds of things there, but I can promise you, I'll never, that's kind of in the background. People I tell my agents, you can let fear control you or you can let it motivate you. And I use those types of failures and fear to...

Duane Murphy (18:57)

Ahem.

Parker Gailey (18:57)

to

make sure I never experience it again, so to

Duane Murphy (18:59)

I think all of us, I know Shane probably does and I remember that time when you went through that. Because again, that was about what? Three, four years ago, three or four Right? And man, I tell you what, mean, if you run a team, you run an office, you run a brokerage, you're going to experience it sooner or later and you're going to get that little bit of gut punch.

Parker Gailey (19:10)

Yeah, about three years ago, give or take, yeah.

Duane Murphy (19:29)

you know, shot to the chin and, and, and you nailed it on the head with, you know, stating just on, know, how are you going to react to that? You know, and what are you going to, not only how are you going to react to it, but, uh, honestly, what are you going to learn from it? You know? Yeah. I mean, you did a lot of, you did a lot of self-reflection of like going, you know, rather than going, okay, well, it's just all that. I'm like, yep. Right. It was like, okay, what, what could I do to be better? Right. What could I have done different? What could I do?

Shane Kilby (19:41)

How are you going to respond?

Duane Murphy (19:57)

different next time, what can I do better next time? And there's, definitely had a lot of reflection on how to handle that and what happened and what do you need to do to, you know, to try to ensure that it never happens again. And that's, that's recommend, you know, that's.

Shane Kilby (20:12)

Well,

got to, take it, if you, you look back and you peel that back, mean, it's the, you know, it all started in the household that he was raised in, right? Under the goal, going for the layup, getting checked, right? Mom, could, I could, I, I've already visualized that playing in my head, like.

Parker Gailey (20:13)

Yeah.

Yeah.

Duane Murphy (20:29)

With my rich

galey over the top

Shane Kilby (20:34)

I don't know what's worse either coming over the top or Rhonda going that's my son. Have you lost your mind? I'll put a bullet in you. No pun intended. But but but that type of that type of I mean that's that's true love like you don't love you don't love I mean I'm just just my opinion you don't love another human being by patting them on the rear end and just telling them you know it'll been your dad stepping out the way.

Parker Gailey (20:43)

Yes. Yes.

Shane Kilby (21:01)

Knowing he could have blocked the shot and just let you make and you're like, I'm awesome But he's like and he's in the back his mind like I mean I stepped away to keep from Slapping the ball across the street, right? So it is it's those lessons in life Sometimes they're parenting lessons. Sometimes they're just you know school the hard knocks that You face that crossroad later on down the line. It's just like, you know, you're rocking a rolling first of all for the list almost I want to make a testament here because

Parker Gailey (21:12)

Sure.

Shane Kilby (21:30)

He's dropped into a market that his parents didn't say go to this market and let's see what you can do. He was given a choice and he chose to go to a market and had no traction starting from zero, starting and going forward and building traction, building a team, having COVID to disrupt that team and to bring that team back down to two, right?

Parker Gailey (21:57)

Right.

Shane Kilby (21:59)

We also know that all

things happen for a reason. And we also know that those who grit make great leaders. you see people all the time, I'm in a leadership class, I'm in a leadership class, but they're passive people. You already know, I don't care how many leadership classes you take, you're not going to be a born leader until you have faced adversity and not tucked your tail but stood in the eye of the storm.

Parker Gailey (22:06)

Thank

Shane Kilby (22:27)

Knowing that it wasn't going to be an easy battle, but you showed up anyway. One foot in front of the other until the storm cleared. Right? And so that's a testament to you to go to that market, a very big market, right? Which is even more intimidating and build something, get knocked down and then rebuild it. And what's funny here is you went with zero and went to nine. You went back down to two.

Parker Gailey (22:37)

Okay.

Shane Kilby (22:56)

And then you went to 20 plus, right? And we all know that that 20 will come back to 10, 12, and then it will go to 24, 35, whatever you want that number to be. Because

at the end of the day, each one of these storms that we go through, and we talk about this all the time, each storm we go through is preparing us for that next level of success. It's like, yeah, I think that we go like, I want this level of success. I want this level of success. I want this level of success. And then.

Parker Gailey (23:16)

100%.

Shane Kilby (23:24)

You know, someone you look at universe, God, you know, whatever I feel like it's, feel like God knocks you down or maybe not knocks you down, but puts that obstacle in your path to go, okay, you say you want this, I'm going to protect you and to make sure that you're preparing for that next level of success. So I'm to put you a little roadblock out there and see how you handle it. Right. And if you get through this roadblock, all right, then you've earned that next level. And I think it repeats itself through the next level and beyond.

So that is strong, strong, strong story, strong story, Parker.

Parker Gailey (23:54)

For sure.

I appreciate that. And you know they say

never pray for patience because God won't give you patience, he'll give you the opportunity to test it. It's the same type of idea, right?

Shane Kilby (24:08)

Yeah, yeah, what Andy says, he did the same thing. He shared that insight before and if for sale, he's like, you know, I forget who he's talking to. He's like, the guy and maybe it's one of his coaches and he's like, I need I need patience, man. I wish I had patience. And then he got to tell them, you said you need to do things that require patience. You don't have any choice but to have patience. Right. And I mean, I mean, this story is about you, but I can promise you going to so many things so fast and we were forced.

forced by things outside of our control to make us have patience. It's like agent development. We see where the market is. I think that we all three have strong shift ability, the ability to navigate through the market shifts as they come 24-7, not just in major storms, but in minor ones too. And we see opportunities on the horizon, just like right now, the market is going in the right direction.

And we want to expand the scale agents so quickly and they just, you know, they do it at their own pace and on time. yeah, so let me ask you this. So in life and business, it could be a book, it could be a quote, it could be an individual, could be an athlete, could be anything, right? What would you say your greatest influence in life and business has been thus far?

Duane Murphy (25:16)

Hmm.

Parker Gailey (25:31)

I mean, it's it's the number one is is my parents. I mean, that's kind of the obvious answer, right? Is is that, know, like you mentioned, my parents are two completely different people. And I think that I try to pull both, you know, things from both of them. My dad's confidence and competitiveness. You know, my mom is just very strategic. She's a planner. You know, obviously.

I tell people, he's the muscle and she's the brains of the operation as we, as anybody that knows them knows. But they both bring a lot of great things to the table, right? And so, obviously my parents, but I think too, I'm an athlete, I'm a big sports guy. So I try to pull from different people. Kobe, I love Kobe. You see the mom of mentality thing. It's the constant quest to be the best version of yourself. Again, just never stay content.

Duane Murphy (25:56)

You

What?

Parker Gailey (26:22)

no, different football coaches, especially as a, as a leader. you know, it's, it's especially in real estate too, is, that, you know, when I, when I, my background in the sport I played, you know, at the highest level, so to speak, or the most was football. And, and so for me, there's a lot of, there's a lot of correlation between how I run my team and how I operate my team and how I operate my business, like a football coach would.

right, especially nowadays because like you have the NIL and you have the recruiting. So obviously there's that aspect of like recruiting agents and providing value there. But then there's also being a leader. so, you know, obviously I would say when it comes to sports, Nick Saban and Kobe Bryant, Nick Saban is the greatest coach of all time. And, and I just think that Kobe Bryant's mentality, he's, you know, my errors, Michael Jordan, when it comes to mentality, you know, I Michael Jordan. So.

Duane Murphy (27:17)

Good.

Parker Gailey (27:20)

But other than my parents, I like to tap into the athlete because I think I can relate to that the most, so to speak.

Duane Murphy (27:28)

So back backing up to that just a sec here. You said Nick Saban, the greatest coach ever. And did he ever coach the Gators?

Parker Gailey (27:40)

No, no, I wish. He, he, just...

Shane Kilby (27:43)

Everybody wishes they

Duane Murphy (27:44)

You

Shane Kilby (27:45)

had him.

Duane Murphy (27:45)

are a monster Gator fan, right? You're a huge Gator fan and that's still pretty good respect to recognize excellence, right?

Parker Gailey (27:48)

I'm a huge Gator fan. I'm a huge Gator fan. That's our-

I was never a Patriots fan. Tom Brady is the greatest of all time. I was never an Alabama fan, but Nick Stevens, that's one of the things that I like about those guys is that, especially like Tom Brady, right? There was a point where you could argue who was the greatest quarterback of all time with Tom Brady, right? And in my eyes, he made it so and his achievements were so great that he made it to where there was no doubt in anybody's mind.

Shane Kilby (28:05)

you

Parker Gailey (28:22)

that he is the greatest quarterback of all time, right? Sevens year bowl wins like, and then you go, you know, is it, is it Belichick? Isn't the Patriots? Okay, well let me go down to Tampa and show you, you know, that it's not. and you know, and so that's kind of, I kind of like, you know, when I think about that type of stuff, it's like, okay, well, was it mom? Was it dad? Well, no, let me go down to Jacksonville and let me, you know, let me show you, let me leave no doubt. Right. And so obviously I'm not Tom Brady and I certainly haven't achieved the things even in real estate, if you correlate those things to that, but that's the things that.

that fuel me and that's the type of mentality that I try to implement. You know, it's just like, hey, leave, leave no doubt, you know.

Shane Kilby (28:59)

Very good, very good. Yeah, hey, I'm with you. You know, I'm not an Alabama fan. Never have I been an Alabama fan. So all of my Alabama friends and family, like, they already know this, but they also know that I'm an advocate follower of Nick Saban and always have been, even when he was at LSU. So great, great influence. You know, one of his quotes I use pretty often on a weekly basis is the way you do one thing is the way you do all things. So yeah, these guys are great.

Parker Gailey (29:04)

No.

yeah.

Shane Kilby (29:28)

Great influencers, great influencers. And they do, they walk the walk and they talk the talk. So let me ask you this one thing. if you were looking back at your younger self, right? Or to another agent or someone that's considering getting into real estate and you want, and you wish you had that same piece of advice then, right? What would that be? What would that nugget be?

Parker Gailey (29:56)

Yeah, I guess there's two parts of that for me. If I'm speaking to maybe somebody who's getting into a leadership position or starting a team, what would that advice be? And then obviously, if I'm speaking to somebody who's just getting their real estate license. I think with real estate, it's all about consistency. I don't think that there's necessarily a secret recipe. think hard work works. And so that's something that I always try to implement. Obviously, there you have to.

You have to get certain tools to help help yourself at a certain point. But when you're first starting the business, it's all it is, it's hard work. Right. I always like kind of the example I make is, is like, let's do best case worst case scenario, like in your mind, right? When you're like trying to, say, don't talk yourself out of opportunity. That's kind of the biggest takeaways. Don't talk yourself out of opportunity, like best case worst case. Okay. You're afraid to potentially call this person or speak to this person or knock on this door. Right. What's the worst thing that can happen?

that, right? They tell you to screw off, right? So be it, who cares? It's not like you're gonna, you know, you're gonna sit there and soak on it for days. What's the best thing that can happen? You get an opportunity to potentially sell their home or them to buy a home from you and you make thousands of dollars. So for me, the choice is pretty easy, right? It's like, okay, well, get, you know, have somebody tell me to f off or potentially make 1000 dollars. Why would I not take that risk? Right? Because it's not a risk. It's just move on.

Duane Murphy (31:21)

Mm-hmm.

Parker Gailey (31:24)

Um, so that's where I say, don't talk yourself out of opportunity. Um, you know, don't, don't let your fear control you. Um, it's really easy, you know, no matter all three of us at some point have, have, have, has let that has let fear control us. And, um, you know, looking back at it, we wish we probably wouldn't have, because, know, again, when you look at best case, worst case, thousands of dollars, somebody tells you to screw up. That's just, that's, every time I have an agent who's struggling with calls, and even now when I don't want to call him, like what's the worst is going to happen.

Worst is gonna happen is I'm not gonna get the business, I'm gonna be dead as broke. So that's my, if you're getting into the business, don't let your fear control you and don't talk yourself out of opportunity.

Duane Murphy (31:58)

You

Great advice.

Shane Kilby (32:08)

Yeah,

that's killer insight because I mean, you nailed it. I'm glad you made that statement. Like the three of us have and will again, let fear control us until we snap out of it. And we're like, that's how we got here is because we've snapped out of it or our back was against the wall and we wanted what was in front of us so bad that we said, screw it. We're going to go and go ahead and see what happens. Right. And the fact of the matter is we already knew what was going to happen. We just.

couldn't get out of our head until we did get out of our head. When we did, the rest was history. The rest was history. Yeah, that's game changer because I see that, unfortunately, this industry is as far ahead as it has come, has also been to its detriment to a certain extent because now we've made it very easy to be very average, right? I mean, you can literally be

90 days away from completely bankrupt as an agent in this business and and Hustle up a deal and extend yourself 90 more days. So for that that part of the conversation it's it's almost like We've created so much ease automation and AI and all the inquiries and stuff. It's like you look around and you know ages today's like

They wanna, you someone even respond to a now opportunity because I'm not now broke. It's like, so, so that's actually that's a, that's a disadvantage, but we all came through, even, even you Parker, even with that's just been, you know, almost 10 years ago. I mean, like it was, it was a different beast then it was a different industry then it was still having to, carve our way all the prospecting. Now there's just so much automation that

I think it's created too easy of a way for an agent to be average. And I hate that because it's like if it's a little tougher, they work a little harder, face those fears and go, I do have the confidence. I can do this. I can make the big money that they talk about. I know. I just wanted to share that.

Parker Gailey (34:10)

Sure.

Well, that's,

no, I get that. But I'd also think that like, when you look at it from that perspective, you're right. it's, yes, it's gotten easier, right? There's two points that number one is, is that like a lot of agents, right? You talked about getting back into the corner, right? They get back into the corner, whether that's just, know, finances or, you know, hardships that, you know, other, other areas of their personal life or professional life. And then they, you know, they have no other option.

other than to make it work, right? And then they, you know, they do what they need to do. I was telling agents, you know, the work you put in now or the lack of work you put in now shows up two months later, right? So, you know, they get at it for 60 days and they see, you know, essentially what they're, you know, the fruits of, of, are reaping what they sow essentially. And then, and then they get content again and then they forget about everything they did to get them there. right. And then it's also the fact that

you know what I like and even to this day, right? I prospect every single week. I, you know, I take a lot of phone calls. You know, what I hear from a lot of people is, is, oh, it's an actual person, right? And like, you know, my wife, one of her, one of her text messages, she sends out that she gets a lot of responses from it. It's like, Hey, this isn't a robot, right? Um, and so obviously, and she gets a ton of positive feedback from that and people actually respond where they normally wouldn't respond to text messages. If she didn't add that, think when you look at it,

Yes, it makes it easier, right? So then you're promoting, you know, average agents, but at the same time for people who aren't average and want to make the big bucks and want to stay in this business for longer than 24 months, right? That's a glaring opportunity for you to set yourself apart. Right. And so it's like, you bring in people ultimately, right? We all know that the beautiful thing about real estate is that it's not, you know, like any other sales job, right? You're selling a product. Well,

you I don't know of another job I'm sure there is out there, but in real estate, the product's you, right? It's a know you like you trust your business. We've all heard that, right? And so people are people, you know, especially in this day and age, right? Because it's easier for the consumer to get their information online, right? Really what they're looking for is an individual to help them navigate through all of this, right? So they're looking for the product is you, right? And so how are you going to stand up, right? You're not going to stand out from sending template of text messages and doing the bare minimum and send it and having your AI respond for you and

Duane Murphy (36:30)

though.

Parker Gailey (36:36)

you you're picking up the phone every now and then, right? And so those are the people that, that, you know, as the market starts to turn to, you know, obviously we see a market picking up, but I always invite when the market, when the market goes to crap, I'm like, good, get half of these freaking licensed people out of the business that suck. It's part of the reason that, that the association of realtors got screwed because all these lazy asses were getting paid all this money for doing not a damn thing.

Shane Kilby (36:55)

I'm

Parker Gailey (37:03)

Right. And I don't blame the people that were that that sued us because again, those people brought no value and they were paid, but that was a product of his time. Bring on, bring on the above average people who are willing to do those things. And I think, you know, again, you know, the easier things make, it easier for us to stick out. and that, in that regard, that makes sense.

Duane Murphy (37:03)

Thank you.

Shane Kilby (37:03)

Amen.

Duane Murphy (37:22)

Yeah,

I would would agree with that part I think that's that's phenomenal insight on that you had mentioned work works right in and I think I Think that's gonna hold even more true as Society right as chat GPT takes over more and all this AI and as Shane was mentioning right all the different automation and everything For the most part people can see through the majority of that like I can attribute to even like yesterday, right? I was on a

on a national site, right? Talking to a large company, trying to get through on the dang chat bot, right? And the AI assistant, shit, I need to talk to a live person. Like, I don't want to talk to you. I want to talk to an actual individual. Like, someone live, please. I'm looking to spend thousands of dollars. Please connect me with someone that can help me that actually has a heartbeat.

Parker Gailey (38:03)

Nope.

Duane Murphy (38:19)

Right. And it, and it just, the level of frustration was almost to the point where it just made me go, no, I, I'm, if I could have found what I needed anywhere else with a live person at that particular second, I'd have been gone. Like it would have cost them, right. It literally, it would have cost them 10 grand yesterday, but I had no choice, but to use this specific company with their stupid AI assistant, right. That

Parker Gailey (38:33)

Yeah.

Duane Murphy (38:47)

that was doing nothing to help me with what I needed. And it's standing in the way of me talking to someone live. It's the same way in the home purchase in this scenario too, People are signing up, right? They're giving you a valid email, they're giving you a valid telephone number. They are legitimately looking for someone to help them make one of the biggest decisions and purchases in their life.

I don't think the majority of everybody out there wants a...

AI or a chat bot to help them with that decision and to help them with that and direct them down the right path. They're going to want to get a lot of this person. Yeah, right. Exactly. And I think it's society is going to swing even harder. think that way rebelling against that a little bit of going, no, I'm going to go to the companies that that have the Parker Gaileys and right in the teams that

Parker Gailey (39:34)

I don't think anybody wants that or we wouldn't have a job. If people wanted that, would be out of the business.

Shane Kilby (39:36)

Mm.

Duane Murphy (39:50)

that are gonna answer my call, that are gonna meet with me, that are gonna help me, that are gonna put that personal service touch on it, which is, as you were mentioning, is gonna make you stand out and rise above so many others out there that try to use AI, use technology as a crutch.

Parker Gailey (40:05)

For sure. you know, like, I mean, obviously, you know, it depends on if you're working with a buyer seller when it comes to competition. But, but people are even if they can get, you know, somebody on the phone, that's not a robot, right? You might be like in your situation, if you could have got somebody on the phone, you might've been willing to pay even more, right? Just to get, just to get that certain that customer service level, right? I keep a cheat sheet on my phone for all of the, like, you know, the different apps and different things that I have to use where I know I'll have to talk to customer service. I keep a cheat sheet on my phone where it's like,

If you call this number, hit pound star or whatever this and then you'll get somebody or if you say this to the chat and you'll get somebody because I'm so sick of waiting on the damn chat, having to filter through, click this, I want this, I want that and then wait for somebody to finally pick up the phone and call me for a simple question that I have that I know AI is not going to be able to give me the answer to or not give me the insight that I need. And that's for stuff that's like not nearly as important as, you know, purchasing or selling your home. Right. And so

I know that's what, know, it's super easy for us to do. It's like, you know, what I tell my agents is like, Hey, do your value proposition. What value do you bring to these people besides your company? Right? What do you bring? And then it's also like, you know, again, like these people don't, these people want to use you. So what are you bringing to the table? Right. So no, right on. Yeah. I mean, trust me, I love AI. Don't get me wrong. It's amazing. But, ultimately there's a certain level of customer service and relationship there that

that will never be able to be duplicated that a human being can offer. And ultimately as human beings, we are hardwired for relationships and connections, right? So, you know, like I said, yeah.

Shane Kilby (41:45)

Well said.

Duane Murphy (41:47)

great

point so so

Shane Kilby (41:48)

Well said.

Duane Murphy (41:52)

started, so your wife now, right? Was it was an agent, girlfriend, fiance now just recently married, right?

Parker Gailey (42:02)

November, Yeah.

Duane Murphy (42:04)

November so

you know there's a standard how's that going hey we're not this isn't about softball questions we asked the hard questions here let's go

Shane Kilby (42:10)

That's gonna come back on that I tell you he's gonna respond to that

Parker Gailey (42:10)

Yeah.

No, I mean,

I appreciate that. No, mean, think that believe it or not, you know, obviously it was attracted to her before she ever got real estate license. And, you know, we dated for, you know, several months before that was even mentioned as an option. But I think that, you know, she has been the greatest, you know, from a business relationship or from a business aspect of it. Obviously there are a ton of personal aspects of this, but from a business aspect of it.

she has been invaluable to me as far as helping me become a better leader because the nice thing is that as you guys know, right, when you have a close relationship, especially with the opposite sex, right, they're gonna tell you things that you don't wanna hear, right? And as a human being, natural, what we kind of, immediately we get defensive, right? And we're like, okay, well, we're not like that. We don't say it like that.

And then ultimately what you realize is that like, they probably wouldn't be telling you this, that they didn't love you. And this is probably something that you need to look into and have a conversation about. you know, she's, she's, you know, she, reads books on tone and how to communicate. And so she's really helped me with that type of stuff and become a better leader because again, like I said earlier, not everybody's motivated the same way I am. Right. And I learned that lesson with her very early on.

right. And so, you know, she, she loves my dad. mean, they're best friends, but she's like, rich, you know, shut the heck up. Right. So, so, and she gives it right back to him, but, but she's helped me, she's helped me become a better leader just with just kind of checks and balances, you know, giving it to me straight, giving me a different perspective on things. I re I respect her. I value her opinion. And obviously we're married if I, if I did probably be married, but, but,

Duane Murphy (43:49)

I'm

Parker Gailey (44:10)

But no, mean, she's been obviously, know, Shane, you know, and Dwayne, obviously, you know, like when you were working with somebody you're in relationship with, Like there's, the highs can be very high and the lows can be very low. It's just figuring out that balance like anything else I'm like. she's got, she's been in it for two or three years. You know, she's got a marketing background.

She's very, you know, she designs websites, does all that stuff. And she's kind of implemented some of that real estate, took her strengths and she's, she's really enjoying it. I mean, she's going to help. She's going through the reason that I have 20 agents right now is, is the reason I went from nine to 20 is, is honestly because of, because of her, because when I went through that, that nine to two with her, you know, it's, it's a, it was a very honest conversation of like, Hey, what can I be doing to be better as a leader? Right.

Because I knew, you I knew, I knew the real estate aspect of it, right? It was, know, you Hey, listen, you know, you need to provide value to this. You need to constantly recruit. You need to do this, but it was okay. Well, how can I not, not from a systematic standpoint, but how can I be better as a human being here? Right. And I think that it was getting the unfiltered, but an honest opinion from her was, was very valuable. And I still continue to get that. So

Duane Murphy (45:23)

Well,

poodles to that because I mean, just, you know, I have to imagine again, even though, right. Obviously you were dating prior to real estate and then dating and the engagement period. Right. But now dealing with like married life, right. Which can be stressful for, for a lot of newly married couples, right. After the honeymoon period where it's a little bit.

Shane Kilby (45:43)

It doesn't have to be newly

married. It doesn't have to be newly married to be stressful. You gotta know your lane. You gotta know your lane.

Parker Gailey (45:47)

Sure.

Duane Murphy (45:47)

Okay. Yeah. Right.

And then also, right. Working together and being in close proximity all day, you know, to a certain degree. So kudos to that. Now, I mean, I think what is, what is definitely helping you and now you have to do the work, right. You have to put everything into it, but you know, seeing that, that relationship and that dynamic that your parents had being in that same situation of right. Being married and working together and running businesses and growing everything.

Parker Gailey (45:52)

Yes.

Shane Kilby (45:53)

Thank

Duane Murphy (46:17)

Right? You had that modeling behavior, which, you know, definitely helps.

Parker Gailey (46:20)

Yeah, that's

and I can tell you I never ever ever wanted my my spouse to be in real estate or anywhere close to it I didn't want her I didn't want her to be in mortgages I didn't want her to be in real estate But you know life's that things life is that thing that happens when you make plans, right? So, know, I wouldn't want any other way I mean obviously, you know in the near future will probably start trying to to grow our family and obviously that'll bring you know some flexibility with schedule there and

Duane Murphy (46:28)

You

Parker Gailey (46:49)

And she's really stepped up to the plate. So yeah, it's, mean, again, it's, it's tough. And, but we've been, we've been battle tested. lived together for a couple of years before we, before we got married and we actually, our wedding, we are, dude, since we got married, it's been, it's been stressless because when, when we got, I don't know if you guys heard this, but when we were, we were supposed to get married in Asheville, North Carolina, and this was a week, a week and a half before.

the hurricane that completely wiped out our venue and we had to replant our whole wedding in 30 days. that was the most beyond real beyond business. That was the most stressful time of my life. So we were we've been battle tested. Now we're now we're smooth sailing. So I'm not sure. I'm sure it's only a matter of time. I'm sure we'll be about tested, you know, soon here again.

Shane Kilby (47:32)

Well,

here's the thing about it though that I've experienced is if it works, it works immensely. There's no end to it. The strengths and the weaknesses that each cover for the other, I mean, it just allows you to scale, right? And there are challenges with kids and stuff like that, but you just navigate those. You navigate those.

and you know your boundaries. But you gotta think that, you know, this is the person that you wanna spend the rest of your life with. And if you go in opposite directions to work each day, there's a lot of careers that doesn't work working together, it doesn't. And it can be toxic. But if it works, I mean, you're getting two lifetimes together. I mean, you're getting two lifetimes together because otherwise you're getting one lifetime because they're going, you know, eight, 10 hours a day in another direction.

another mindset, another, you know, all of these things, and you're able to double that time, right? And so you're able to take your family and the relationship and even grow further, even learn each other at deeper levels, right? And you know, it does take, I mean, you gotta know those lines, you gotta know those boundaries. And like, and you already know this, like she's got a body language and you can pick up on that even if you don't see her. Like if she's in the next room, like,

Need to I need to I need to communicate if there's something I can do. I don't need to communicate. I don't need to communicate

Parker Gailey (49:06)

I feel the death

stare in the team meetings. I know when I'm messed up.

Shane Kilby (49:12)

Absolutely, absolutely. Well, one last question and we'll put a bow on this. And this one I've been waiting for the whole interview. Who has the most pairs of tennis shoes? You or Rich Gailey?

Parker Gailey (49:28)

100 % my dad. My dad, no, have, when he was paying for him growing up, I had more than him, but you know, I'm a cheap ass. He's got all the Jordans and he's reliving his glory days and you know, he's got it. But he is, I'm consistent with my shoes now. I'm definitely turning into the, know, the real estate has aged me beyond what I'm actually.

Shane Kilby (49:47)

Yeah.

Parker Gailey (49:54)

you what my actual age is because I'm all about you know comfort. You see the golf polo I have you know I just got some some white Cole Hans on that's that's I wear those shoes five days a week. I'm all about comfort ability so you know if you go back and you look at the size 10 Jordans I have when I was in know middle school I got a ton of them in boxes but he's he's got me beat in a landslide.

Duane Murphy (49:59)

Yeah.

That's a phenomenal question by the way.

Shane Kilby (50:16)

Yeah, yeah, I think we're in.

Parker Gailey (50:20)

Hahaha

Shane Kilby (50:22)

I just wait no no like when when when I'm like now wait to the end wait to the way to the end but We were in Tampa and he's like check out these check out these George check out these check out these I'm like these are all on their own app He is an inventory of them photos of them. They're all in glass boxes They all and they all like stocks they cut they go up and down and price. I'm like You to wear those. No, ain't wearing these man. I'm not wearing these. It's never been on anybody's nasty feet. I'm like

Parker Gailey (50:38)

yeah.

Shane Kilby (50:51)

So it was, I was amazed. I was really amazed by that. But, but I said not, so this is a good question. I'm going to ask him. So I figured that he had more pairs of shoes than you have.

Parker Gailey (50:51)

That's, that's...

he definitely. Well, you know, that stems from, you know, the nice thing with with. So he grew up in when he was in high school, graduating high school. He worked at Nike in Oregon and he used to have all these all he used to get the first, you know, the first pair of whatever was coming out. And and when I started to get when I was in middle school and high school, I started to get the sneakers. And that would be kind of my thing was like if I got, you know, good grades on my report or something, it was like, hey, you know, I'll take you down. We'll get some Jordans, whatever the case may be.

And so at one point, you know, we started talking about Jordan. He's like, what's your favorite Jordans? I was like, yeah, I like the Jordan fours, you know, the red Toros. And he's like, how much of those? remember I used to have, he I said, he goes, I used to have those, you know, growing up. I'm like, dad, those are worth like thousands of dollars now. And he's like, what? He's like, I threw all those away and now they're worth this much money. And I think that's when this started.

Shane Kilby (51:52)

Hmm.

Parker Gailey (51:53)

Right. so now, yeah, like you said, he treats it like it's his freaking acorns app and he's trading stocks or something. I'm like, whatever, he's got to have something to do. He doesn't have a hobby. He needs one. So he doesn't golf. He's too old to play basketball now because he either gets kicked off the courts because he talks too much shit or his knees buckle. So he needs something to do. So we'll give it to him. You know, that'll be his shoe game is his hobby now. So yes, yes, yes.

Duane Murphy (52:03)

What?

Yeah, this- this issue game is strong. It is strong.

Shane Kilby (52:17)

Yeah, I've made some mental

notes. I've made some mental notes to bring these conversations up in our next gathering for sure.

Duane Murphy (52:27)

Yeah, we're gonna be in Texas

Parker Gailey (52:28)

yeah.

Duane Murphy (52:28)

before

long, so this is all nuggets.

Shane Kilby (52:31)

Yeah Rich galey

Parker Gailey (52:31)

Yeah, yeah. yeah.

Shane Kilby (52:34)

nuggets. So so parker if it's it's a few if anyone wanted to connect with you Follow you guys maybe even even talk to you about working with you or referring business How would how would the best way for them to reach you and get in contact with you guys?

Parker Gailey (52:49)

Yeah, so obviously just Google us, Galey Enterprises, Real Estate. If you go to our website, there's a Join Us tab. You can see more about what we offer from like, you know, if you are wanting to get your license or your license and you're thinking about, you know, going to another brokerage, I want to see what your options are. As far as just me personally, I'm on Facebook, I'm on Instagram. If you just search Parker Galey, G-A-I-L-E-Y, you'll find me. You know, and then I'll be pushing out this podcast when it comes out on everywhere else as well. So

Yeah, mean Google is a powerful tool and fortunately my last name is not very, if it was Parker Smith, I'd probably have to give you some handles, but it's Parker Gailey. So you'll be able to find it.

Duane Murphy (53:28)

Hahaha.

Shane Kilby (53:28)

Good

deal, good deal. Well, that's it for today, folks. This episode will be out soon. You'll be able to find it on Apple, Spotify, Amazon Music, Google, all of the major platforms out there. And until next time, we hope to, hope this brought you some value. And if it did, please give us a like and share, and we'll see you on the next one. Take care.

Duane Murphy (53:50)

Peace.