Persuading For Profits
A sales-focused podcast hosted by Brent Hoodenpyle, a Texas-based digital marketing and sales specialist with over twenty years of experience working with a wide range of companies to improve their digital stats and revenue.
Persuading For Profits
Implementing Dr. Robert Cialdini's Principles in Sales
Summary
In this episode of 'Persuading for Profits', Brent Hoodenpyle explores the principles of persuasion as outlined by Dr. Robert Cialdini in his book 'Influence'. He discusses the six key principles: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity, along with a newly added principle of unity. Brent emphasizes the importance of these principles in sales and marketing, providing real-world examples and practical applications for salespeople to enhance their effectiveness and build better relationships with clients. You can also watch the full ep here.