In this episode of "Persuading for Profits" host Brent Hoodenpyle focuses on the crucial interplay between sales and marketing, particularly the importance of proper market positioning for businesses. He draws an analogy between sales and marke...

In this episode of the Sales and Persuasion podcast, host Brent Hoodenpyle interviews Al Kushner, a LinkedIn growth strategist and author of 'AI LinkedIn Advantage.' They discuss the ...

In this episode of Persuading for Profits, host Brent Hoodenpyle shares valuable insights from previous guests, emphasizing the importance of mentorship, differentiation, honesty, and effective communication in sales. He discusses the significa...

In this episode, Brent Hoodenpyle interviews Robert Herbst, a seasoned sales trainer and author, discussing the intricacies of B2B sales, the importance of underst...

In this episode of Persuading for Profits, host Brent Hoodenpyle interviews Barry LaBov, a marketing expert and author of 'The Power of Differentiation.' They discuss the importance of differentiation in sales and marketing, how to avoid becomi...

In this episode, Brent Hoodenpyle discusses essential strategies for success in sales and marketing, emphasizing the importance of storytelling, the role of AI as a supportive tool, and the value of diligence and skill development. He shares pe...

In this episode of 'Persuading for Profits', host Brent Hoodenpyle shares insights from his summer experiences, including personal updates and valuable marketing recommendations. He discusses the importance of direct response marketing, effecti...

In this episode, Brent Hoodenpyle and Andy Meadows discuss the transformative role of AI in sales and marketing. They explore how salespeople can leverage AI tools to enhance their pr...

In this episode of 'Persuading for Profits', host Brent Hoodenpyle interviews Luke Jorgenson, a seasoned sales expert who transitioned from teaching to door-to-door sales. Luke shares his journey, emphasizing the importance of mentorship, cultu...

Radio stations losing advertisers to digital platforms? In this episode of Persuading for Profits, Brent Hoodenpyle unveils his Radio Revenue Blueprint - a free summer workshop series revealing how stations can use proven digital marketing algo...

In this episode of Persuading for Profits, host Brent Hoodenpyle engages with marketing experts Justin Guarini and Kim Walsh Phillips. Th...

In this episode of Persuading for Profits, host Brent Hoodenpyle shares book recommendations for sales professionals. He emphasizes the importance of old school sales methods, creative selling, negotiation skills, and direct marketing technique...

In this episode of 'Persuading for Profits', Brent Hoodenpyle discusses effective sales strategies tailored for radio professionals, emphasizing the importance of understanding prospects' needs, building credibility, and creating value through ...

In this episode of 'Persuading for Profits', Brent Hoodenpyle recaps insights from recent guests, focusing on sales techniques and strategies. He highlights Richard Harris's mastery of the slow sale and the importance of understanding the prosp...

In this episode of 'Persuading for Profits', Brent Hoodenpyle interviews sales trainer Don Lazzari, who shares his journey into sales, the importance of mentorship, and the challenge...

In this episode of 'Persuading for Profits', host Brent Hoodenpyle interviews The Radio Pitchman Jim Klauck, a seasoned radio professional specializing in direct response radio advertising....

In this episode of Persuading for Profits, Brent Hoodenpyle discusses the 'What's In It For Me' approach highlighting the importance of understanding the prospect's perspective in sales, particularly in radio advertising. He emphasizes the need...

In this episode of Persuading for Profits, Brent Hoodenpyle interviews Richard Harris, a seasoned sales trainer and consultant. They discuss the challenges in sales and marketing, parti...

In this episode of Persuading for Profits, Brent Hoodenpyle discusses the essential tools and strategies for success in sales and marketing, particularly within the radio industry. He emphasizes the importance of building relationships, underst...

In this episode of 'Persuading for Profits', host Brent Hoodenpyle interviews Charlie Moger, a partner with the Wizard of Ads group. They discuss Charlie's extensive background in radio, hi...

In this episode, Brent Hoodenpyle interviews Ed Winslow, author of 'Proof Stacking', who shares his unique insights into sales and marketin...

SummaryIn this episode of 'Persuading for Profits', Brent Hoodenpyle explores the principles of persuasion as outlined by Dr. Robert Cialdini in his book 'Influence'. He discusses the six key principles: reciprocity, commitment and cons...

In this episode of 'Persuading for Profits', Brent Hoodenpyle interviews Joe Piciacchio, who shares his unique journey from being a rock and roll drummer to a successful salesperson. Joe discusses the importance of sales techniques, learning fr...

SummaryIn this episode of Persuading for Profits, Brent Hoodenpyle discusses the importance of effectively onboarding salespeople to ensure their success. He emphasizes the need to manage expectations, prepare new hires for the challeng...

In this episode of Persuading for Profits, Brent Hoodenpyle explores the two main camps of radio advertising: direct response and branding. He discusses the importance of measurable direct response advertising and the more abstract nature of br...