In this episode of 'Persuading for Profits', host Brent Hoodenpyle interviews The Radio Pitchman Jim Klauck, a seasoned radio professional specializing in direct response radio advertising....

In this episode of Persuading for Profits, Brent Hoodenpyle discusses the 'What's In It For Me' approach highlighting the importance of understanding the prospect's perspective in sales, particularly in radio advertising. He emphasizes the need...

In this episode of Persuading for Profits, Brent Hoodenpyle interviews Richard Harris, a seasoned sales trainer and consultant. They discuss the challenges in sales and marketing, parti...

In this episode of Persuading for Profits, Brent Hoodenpyle discusses the essential tools and strategies for success in sales and marketing, particularly within the radio industry. He emphasizes the importance of building relationships, underst...

In this episode of 'Persuading for Profits', host Brent Hoodenpyle interviews Charlie Moger, a partner with the Wizard of Ads group. They discuss Charlie's extensive background in radio, hi...

In this episode, Brent Hoodenpyle interviews Ed Winslow, author of 'Proof Stacking', who shares his unique insights into sales and marketin...

SummaryIn this episode of 'Persuading for Profits', Brent Hoodenpyle explores the principles of persuasion as outlined by Dr. Robert Cialdini in his book 'Influence'. He discusses the six key principles: reciprocity, commitment and cons...

In this episode of 'Persuading for Profits', Brent Hoodenpyle interviews Joe Piciacchio, who shares his unique journey from being a rock and roll drummer to a successful salesperson. Joe discusses the importance of sales techniques, learning fr...

SummaryIn this episode of Persuading for Profits, Brent Hoodenpyle discusses the importance of effectively onboarding salespeople to ensure their success. He emphasizes the need to manage expectations, prepare new hires for the challeng...

In this episode of Persuading for Profits, Brent Hoodenpyle explores the two main camps of radio advertising: direct response and branding. He discusses the importance of measurable direct response advertising and the more abstract nature of br...

In this episode of 'Persuading for Profits', Brent Hoodenpyle discusses the significance of direct response advertising in the current media landscape, particularly in radio sales. He emphasizes the need for compelling offers, urgency, and clea...

In this episode of 'Persuading for Profits', Brent Hoodenpyle interviews Jared Fuller, a seasoned radio sales executive from LKCM Media Group. They discuss Jared's journey into radio sales, the evolution of the radio industry, and the challenge...

In the inaugural episode of 'Persuading for Profits', hosts Brent Hoodenpyle and Andy Meadows discuss the evolving landscape of radio sales and marketing. They explore Andy's background in radio, the current state of the industry, and the chall...