Persuading For Profits
A sales-focused podcast hosted by Brent Hoodenpyle, a Texas-based digital marketing and sales specialist with over twenty years of experience working with a wide range of companies to improve their digital stats and revenue.
Persuading For Profits
The WII-FM Approach
In this episode of Persuading for Profits, Brent Hoodenpyle discusses the 'What's In It For Me' approach highlighting the importance of understanding the prospect's perspective in sales, particularly in radio advertising. He emphasizes the need for radio stations to improve their online presence, answer inquiries promptly, and provide compelling reasons for advertisers to choose them. The conversation underscores the significance of email marketing, urgency in sales, and the power of testimonials in persuading potential clients. Brent concludes with a call to action for radio stations to enhance their marketing strategies and engage effectively with prospects. You can also watch the full episode here.