Positioning for Success in the Marketplace

In this episode of "Persuading for Profits" host Brent Hoodenpyle focuses on the crucial interplay between sales and marketing, particularly the importance of proper market positioning for businesses. He draws an analogy between sales and marketing and offense and defense in football, arguing that marketing's role is to provide the sales team with excellent "field position" to make a sale easier. Hoodenpyle asserts that many modern local businesses, especially in home services, face a "positioning crisis" due to the difficulty of differentiation in the digital age. The discussion then transitions to practical strategies for achieving better positioning, which include leveraging the "power of other people's words" through consistent acquisition of reviews, structured testimonials, and the creation of case studies and press releases. These tactics are presented as essential for businesses to charge their worth, attract customers, and move beyond constantly chasing low-price work. You can also watch the full ep here. This podcast was recorded using Riverside.