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Built for the Cold
This is ICE COLD RESILIENCE. How to go through the D's (debt, despair, death, demoted, de-edified, amongst others) of life and not blame the G-O-D.
Joe Wanner invites you to join Generation Zero—where excuses, victimhood, and critics hold no power. This podcast brings you three 'cold' segments: Ice Cold Resilience for staying strong in life's storms, Melting Your Cold Audience for mastering cold calls and networking, and Ice Cold Peak Performance Health Systems for building unstoppable health habits. Transform your health, business, and mindset with the coolest strategies around!
Built for the Cold
24 - True North - Separation Season Series
"Fear is the compass. Resistance is the map." – Joe Wanner
The Thing You Resist Is the Thing You Need
In this episode, I break down the two tools that will never lie to you: resistance and fear. And I challenge you with this — the thing you’re resisting most right now is probably the exact thing you’re supposed to do. Not because it’s comfortable, but because it’s costly. Resistance reveals the assignment. Fear confirms its value. If you're still wondering what your next move is, look for the one you keep putting off — that’s where your true north is hiding.
Friction Is What Moves You
We live in a world that tries to eliminate friction — but nothing moves forward without it. Planes need drag to lift. Tires need grip to roll. Growth needs challenge to transform. In this episode, I reframe resistance not as something to avoid but as something to press into. Because the more something pushes back, the more it matters. The friction you’re feeling isn’t a stop sign — it’s momentum trying to build.
Action Brings the Clarity You’re Waiting For
I close this episode with three books that helped me lean into this mindset: The War of Art, Turning Pro, and Do the Work. These aren’t just books — they’re playbooks for facing resistance, killing excuses, and moving anyway. You don't wait for clarity and then act. You act — and clarity shows up in motion. That’s how you lead your life during separation season: by doing the hard thing you’ve been avoiding and letting it change you.
Book Recommendations:
By Steven Pressfield: War of Art, Turning Pro, Do the Work
Chapters
00:00 Embracing Adversity and Building Consistency
01:28 Understanding Resistance and Fear as Guides
04:00 Overcoming Limiting Beliefs and Finding Purpose
Make a Cold connection with exercise physiologist, sales coach, and much more @JoeWannerOfficial on Instagram