XP Strategy was founded by Abe Chomali in 2018, but his journey in ecommerce and sales began back in 1991 with mail-order sales via magazines. Abe quickly adapted to the digital revolution and shifted to online selling in 1999, scaling up with hundreds of millions in sales.

In 2009, he started selling on Amazon, gaining valuable experience before exiting his store in 2018 to focus on helping other sellers and brands grow through effective PPC and marketing strategies.

Today, XP Strategy is a leading Amazon Ads Verified Partner, offering personalized strategies and cutting-edge Amazon advertising solutions to help brands thrive. Abe’s vision for the company is one of continuous growth and success for his clients, built on a foundation of adaptability and innovation.

Robyn has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com.  Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and regularly speaks at shows all over the world about marketing on Amazon including SMX London, Pubcon, Prosper, and more.  

Robyn is the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon.  She has over a decade of experience of selling online on Amazon, eBay, and other eCommerce venues.