The Top of Search Show - Amazon, Walmart, Ecommerce, and More
Let us help you grow your online business! Join Abe and Robyn as they discuss everything related to e-commerce—Amazon, Walmart, and more.
Industry veterans Abe Chomali and Robyn Johnson have guided hundreds of brands to marketplace success through data-driven approaches and tested optimization techniques.
Perfect for serious sellers, brand owners, and e-commerce managers ready to elevate their marketplace performance.
Whether you're looking to lower your TACOS (sadly, not the edible kind), boost your organic rankings, or scale your brand without the usual headaches, we've got you covered with proven approaches from our varied client base. Each episode delivers actionable insights on PPC optimization, creative and organic optimization, and tools for strategic growth.
Episodes
18 episodes
EP 18: A Primer on Google Ads for Amazon Sellers with Jyll Saskin Gales
🎙 In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it compares—and complements—Amazon advertising. They dive deep into how conversion tra...
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44:33
EP 17: Does Your Brand Really Need Amazon DSP with Will Haire
🎙️ In this episode, e-commerce advertising expert Will Haire, founder of BellaVix, joins Abe and Robyn to break down Amazon DSP (Demand Side Platform). They dive into who should be using DSP, when it makes sense, and why it’s often misunderstoo...
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43:58
EP 16: Audience Targeting on Amazon, Understanding PMAX Ads, and New Features with Michael Facchin
🎙In this episode, Michael Erickson Facchin, a seasoned digital marketing expert and host of the PPC Den podcast, shares valuable insights on Amazon PPC, audience targeting, and the evolving e-commerce landscape. He discusses the importance of d...
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41:15
EP 15: Can AI Replace Your Agency
🎙 Robyn Johnson & Abe Chomali break down where AI enhances agency work and where it falls short. They share real-world examples across images, copywriting, advertising, and brand ideation, emphasizing how AI supports — but does not replace ...
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34:34
EP 14: AI with Ritu Java
🎙 Robyn Johnson & Abe Chomali chat with Ritu Java (PPC Ninja) about how AI is transforming workflows, from hiring automation to creative asset generation. Ritu shares real use cases, tool recommendations, and insights on prompt engineering....
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43:13
EP 13: Navigating Tariffs, COGs, Bonded Warehouses and More with Brandon Young
Episode Summary: Brandon Young on Tariffs & Survival Strategies for Amazon Sellers Due to the changing nature of this topic, we feel it is important to note that the recording date of this episode was April 16th...
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Season 1
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Episode 13
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39:17
EP 12: Beyond Amazon- Exploring Other Marketplaces
🎙 Robyn Johnson & Abe Chomali discuss when and how to expand beyond Amazon, covering international marketplaces, Walmart, eBay, Mercado Libre, and more. They break down the risks, benefits, and key considerations before making the mo...
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38:06
EP 11: PPC War Stories, Match Types, & Franken Campaigns with Elizabeth Greene
🎙 Robyn Johnson & Abe Chomali sit down with Elizabeth Greene to discuss Amazon match types, ad strategy, and campaign optimization. They dive into the evolution of Amazon advertising, common mistakes, and best practices to maximize a...
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56:30
EP 10: Driving Growth with Amazon SFP (Seller Fufilled Prime) with Matt Snyder
🎙Robyn Johnson & Abe Chomali sit down with Matt Snyder to discuss Seller Fulfilled Prime (SFP), Fulfilled by Merchant (FBM), and how brands can optimize their fulfillment strategies beyond Amazon FBA. They explore the challenges, ben...
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57:20
EP 9: Understanding Match Types for Amazon Ads with Abe
🎙 Robyn Johnson & Abe Chomali dive deep into Amazon match types and advertising fundamentals, covering how different match types impact ad performance, bidding strategies, and campaign optimization.🔑 Key Takeaways📢 U...
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Season 1
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Episode 9
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36:12
EP 8: UPCs, GTIN & GS1 - Oh My! - A Primer for Avoiding UPC related Issues for Amazonode
🎙 In This Episode of Top of Search, Robyn Johnson & Abe Chomali dive into GS1, UPCs, and GTINs—what they are, why they matter, and how Amazon's policies are evolving 📦. They discuss Amazon’s strict crackdown on barcodes, why...
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Season 1
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Episode 8
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29:38
EP 7: Amazon's "Brand Building Era" - Keys for Amazon Success in 2025 with Jessica Wright
🎙 In this episode, Jessica Wright, an e-commerce expert with over 15 years of experience, joins Robyn Johnson and Abe Chomali to discuss brand-building and compliance challenges on Amazon.🔑 Key Takeaways:🏗 Br...
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Season 1
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Episode 7
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1:07:36
EP 6: Why Brand Registry is the Abracadabra of Amazon Listing Optimization
📢 In this episode of Top of Search,Robyn Johnson & Abe Chomali break down Amazon Brand Registry—what it is, why it’s essential, and how to use it to protect your brand & boost sales. They cover trademark requirements, key benefits like ...
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Season 1
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Episode 6
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40:55
EP 5: What You Learn Working At Amazon with Jeff Cohen
Jeff Cohen has been a seller on Amazon, worked at a SAAS company (Seller Labs), and now works as an ad evangelist for Amazon Advertising. Robyn and Abe chatted with Jeff about exactly what he had learned and how his perspective on working...
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Season 1
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Episode 5
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44:20
EP 4: Understanding Branded Search on Amazon
Abe Chomali and Robyn Johnson dive deep into the world of branded search strategies on Amazon. They break down the importance of both brand defense and conquesting (targeting competitor brands), sharing real-world examples and actionable tips t...
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Season 1
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Episode 4
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37:08
EP 3: Understanding and Testing Audience and Images with John Aspinall of PickFu
In this episode, John Aspinall shares his extensive experience in e-commerce, specifically focusing on Amazon optimization strategies. He delves into hero image optimization, color psychology, and the power of A/B testingthrough tools like Pick...
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Season 1
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Episode 3
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50:10
EP 2: Welcome to Top of Search - Getting to Know Your Host Robyn Johnson
Abe Chomali shines the spotlight on his co-host, Robyn Johnson, diving into her journey in e-commerce, entrepreneurship, and Amazon expertise. Robyn shares her unconventional path, starting from humble beginnings at garage sales to building a s...
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25:18
EP 1: Welcome to Top of Search - Getting to Know Your Host Abe Chomali
Join us as we get to know one of our hosts, Abe Chomali. He discusses his extensive background in e-commerce and Amazon advertising, setting the stage for what listeners can expect from the show. Robyn and Abe highlight how their di...
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24:55