The Top of Search Show - Amazon, Walmart, Ecommerce, and More
Let us help you grow your online business! Join Abe and Robyn as they discuss everything related to e-commerce—Amazon, Walmart, and more.
Industry veterans Abe Chomali and Robyn Johnson have guided hundreds of brands to marketplace success through data-driven approaches and tested optimization techniques.
Perfect for serious sellers, brand owners, and e-commerce managers ready to elevate their marketplace performance.
Whether you're looking to lower your TACOS (sadly, not the edible kind), boost your organic rankings, or scale your brand without the usual headaches, we've got you covered with proven approaches from our varied client base. Each episode delivers actionable insights on PPC optimization, creative and organic optimization, and tools for strategic growth.
The Top of Search Show - Amazon, Walmart, Ecommerce, and More
EP 1: Welcome to Top of Search - Getting to Know Your Host Abe Chomali
Join us as we get to know one of our hosts, Abe Chomali. He discusses his extensive background in e-commerce and Amazon advertising, setting the stage for what listeners can expect from the show.
Robyn and Abe highlight how their different experiences and perspectives complement each other, promising diverse insights for sellers navigating Amazon's complex world.
Key topics covered:
- Abe’s Journey: From selling products in 1991 through magazine ads to becoming an Amazon advertising expert, Abe shares how he’s managed hundreds of millions in sales and now focuses on PPC strategies with a data-driven approach.
- Amazon Advertising Insights: Abe explains the nuances of sponsored brand ads, how product pricing affects ad performance, and the importance of understanding customer lifetime value.
- Challenges in E-commerce: They discuss common mistakes brands make, like assuming agencies can solve all problems without client involvement and the necessity of having resources like inventory to support ad growth.
They also dive into personal anecdotes, including:
- How a simple brand name helped one company achieve $3 million in sales despite having an undifferentiated product.
- The pitfalls of relying on agencies without active brand participation.
Key Takeaways:
- There's no one-size-fits-all approach to Amazon advertising.
- Success often comes from testing strategies tailored to each brand's unique strengths and audience.
- Agencies should be partners, not just service providers—collaboration is key to growth.
Links Mentioned in the Episode:
- XP Strategy- XPStrategy.com
- Amazon Advertising - https://advertising.amazon.com
Connect with our Hosts
Robyn Johnson- Marketplace Blueprint - A full-service agency offering SEO, Advertising, Seller Support, and Strategy for Amazon, Walmart, and Mercado Libre.
