The Top of Search Show - Amazon, Walmart, Ecommerce, and More
Let us help you grow your online business! Join Abe and Robyn as they discuss everything related to e-commerce—Amazon, Walmart, and more.
Industry veterans Abe Chomali and Robyn Johnson have guided hundreds of brands to marketplace success through data-driven approaches and tested optimization techniques.
Perfect for serious sellers, brand owners, and e-commerce managers ready to elevate their marketplace performance.
Whether you're looking to lower your TACOS (sadly, not the edible kind), boost your organic rankings, or scale your brand without the usual headaches, we've got you covered with proven approaches from our varied client base. Each episode delivers actionable insights on PPC optimization, creative and organic optimization, and tools for strategic growth.
The Top of Search Show - Amazon, Walmart, Ecommerce, and More
EP 3: Understanding and Testing Audience and Images with John Aspinall of PickFu
In this episode, John Aspinall shares his extensive experience in e-commerce, specifically focusing on Amazon optimization strategies. He delves into hero image optimization, color psychology, and the power of A/B testingthrough tools like PickFu. John emphasizes the importance of understanding your ideal client profile (ICP) and how brands often make costly assumptions about their customers without proper testing.
Key insights include:
- The psychology behind product images and how direct eye contact can increase conversions.
- The value of micro A/B tests to improve click-through rates without hefty ad spend.
- How brands, even large ones like Hasbro and Rockstar Energy, make product mistakes due to insufficient consumer research.
- The importance of hyper-targeting product listings to specific audiences, as shown in an example of a company tripling revenue by repositioning the same product for different demographics.
John also shares marketing hacks, including how to use PickFu for free with your own audience and tips for maximizing productivity with Apple devices. The episode wraps up with a fun discussion about Marvel characters, iPhones, and Comic-Con experiences.
Links Mentioned in the Episode:
- PickFu - https://www.pickfu.com
- SMX London & SMX Munich - https://www.searchmarketingexpo.com
- Goli Nutrition - https://www.goli.com
- La Roche-Posay - https://www.laroche-posay.us
- Brickmania - https://www.brickmania.com
- Zulay Kitchen - https://www.zulaykitchen.com
