The Top of Search Show - Amazon, Walmart, Ecommerce, and More
Let us help you grow your online business! Join Abe and Robyn as they discuss everything related to e-commerce—Amazon, Walmart, and more.
Industry veterans Abe Chomali and Robyn Johnson have guided hundreds of brands to marketplace success through data-driven approaches and tested optimization techniques.
Perfect for serious sellers, brand owners, and e-commerce managers ready to elevate their marketplace performance.
Whether you're looking to lower your TACOS (sadly, not the edible kind), boost your organic rankings, or scale your brand without the usual headaches, we've got you covered with proven approaches from our varied client base. Each episode delivers actionable insights on PPC optimization, creative and organic optimization, and tools for strategic growth.
The Top of Search Show - Amazon, Walmart, Ecommerce, and More
EP 7: Amazon's "Brand Building Era" - Keys for Amazon Success in 2025 with Jessica Wright
🎙 In this episode, Jessica Wright, an e-commerce expert with over 15 years of experience, joins Robyn Johnson and Abe Chomali to discuss brand-building and compliance challenges on Amazon.
🔑 Key Takeaways:
- 🏗 Brand Development vs. Private Label: Jessica emphasizes the importance of creating a strong brand identity rather than relying on generic private-label products.
- ✅ Compliance & Regulations: She discusses how meeting strict international regulations (e.g., EU standards) can give brands a competitive advantage when expanding to the U.S.
- 📈 Marketplace Evolution: Amazon's landscape is shifting, making it harder for "me-too" products to succeed. Building brand loyalty is more important than ever.
- 📢 Social Commerce & Influencers: Using TikTok Shop, Instagram, and influencer marketing is becoming essential for driving brand awareness and sales.
- 🛡 Protecting Your Brand: Registering trademarks, copyrights, and utilizing Amazon Brand Registry are crucial for safeguarding a brand from copycats.
