The Top of Search Show - Amazon, Walmart, Ecommerce, and More
Let us help you grow your online business! Join Abe and Robyn as they discuss everything related to e-commerce—Amazon, Walmart, and more.
Industry veterans Abe Chomali and Robyn Johnson have guided hundreds of brands to marketplace success through data-driven approaches and tested optimization techniques.
Perfect for serious sellers, brand owners, and e-commerce managers ready to elevate their marketplace performance.
Whether you're looking to lower your TACOS (sadly, not the edible kind), boost your organic rankings, or scale your brand without the usual headaches, we've got you covered with proven approaches from our varied client base. Each episode delivers actionable insights on PPC optimization, creative and organic optimization, and tools for strategic growth.
The Top of Search Show - Amazon, Walmart, Ecommerce, and More
EP 9: Understanding Match Types for Amazon Ads with Abe
🎙 Robyn Johnson & Abe Chomali dive deep into Amazon match types and advertising fundamentals, covering how different match types impact ad performance, bidding strategies, and campaign optimization.
🔑 Key Takeaways
📢 Understanding Match Types is Essential
· Amazon offers multiple match types: Exact, Phrase, Broad, Broad Match Modifier, and Automatic campaigns.
· Exact Match targets precise keywords, while Phrase Match allows variations before or after the keyword.
· Broad Match provides the widest reach but can be less precise.
· Automatic Campaigns rely on Amazon’s algorithm to find relevant placements.
💡 Negative Matching & Bid Adjustments
· Negative Match prevents wasted ad spend on irrelevant search terms.
· Bid Adjustments help fine-tune performance without over-relying on negative matching.
· Brands should test all match types to find the most profitable structure.
🚀 Campaign Segmentation & Strategy
· Multiple campaigns per product allow better control over bids and performance.
· Avoid "set it and forget it"—ad campaigns require regular optimization.
· Event-based advertising (e.g., Shark Tank, Oprah’s Favorite Things) needs strategic scaling of budgets and placements.
⚠️ Common Mistakes to Avoid
· Over-reliance on one match type limits ad performance.
· Lack of negative matching leads to unnecessary spend.
· Not monitoring ad spend can cause budget waste, especially during peak events.
🎯 Final Thoughts
Amazon advertising requires ongoing management, testing, and adjustments to stay profitable. Understanding match types, bidding strategies, and segmentation can maximize ad efficiency and ROI.
📢 Stay informed, test regularly, and never assume a one-size-fits-all strategy! 🚀
