EP 14: AI with Ritu Javu

🎙 Robyn Johnson & Abe Chomali chat with Ritu Java (PPC Ninja) about how AI is transforming workflows, from hiring automation to creative asset generation. Ritu shares real use cases, tool recommendations, and insights on prompt engineering.

🔑 Key Takeaways

🧠 AI Isn’t Magic — It’s Layered
• AI works best when problems are broken into parts.
• Think in layers—use AI for what it does well, then add human input.

💬 Prompt Engineering Still Matters
• Prompting is a skill. You can start simple but refine as needed.
• Tools like Sora often rewrite prompts internally; learning from those is valuable.

🛠️ Build Smart Workflows with AI + Automation
• Example: Ritu automated job applications using Google Forms → Sheets → Make.com → ChatGPT API → Gmail.
• AI handled candidate evaluation; Google Apps Script emailed the top candidates daily.

📊 Best Tools to Invest In
• ChatGPT Plus – General LLM & custom GPTs
• Perplexity AI – In-depth research
• Claude – Excellent for code and long-form reasoning
• Canva Pro – 200+ AI creative tools
• Kling AI – Virtual try-on for apparel
• Vidu – Combines images into cinematic video clips
• Make.com – Workflow automations
• Google Workspace – Built-in Gemini AI for documents, spreadsheets, and email

📚 Custom GPTs as Daily Tools
• Start by exploring the ChatGPT Explore GPTs section.
• Search terms like “AMZ” reveal tools for seller support, listings, and keyword research.
• Anyone can create one—no coding required.

⚖️ AI + Amazon: Finding the Balance

• Ritu still manages Amazon accounts herself to stay hands-on.
 • Her agency uses AI for anomaly detection, keyword insights, and more to save hundreds of hours.
 • A balance between deep AI work and Amazon expertise ensures scalable growth.

🧩 Final Advice for AI Beginners

• Start by using existing custom GPTs to solve small tasks.
 • Follow creators in the AI space to stay updated.
 • Don’t give up too soon—AI is already powerful, it just requires better direction.

🔗 Helpful Links from the Episode

• PPC Ninja Newsletter (Free, Weekly)
• Ritu Java on LinkedIn
• Make.com – Workflow Automation
• ChatGPT Explore GPTs
• Perplexity AI
• Claude by Anthropic
• Kling AI
• Canva Pro

Chapters

• 0:32 Ritu’s Background & AI Mission
• 1:45 Misconceptions About AI
• 3:20 Prompt Engineering & Tool Limitations
• 6:14 Let AI Write Your Prompts
• 9:36 Shepherding AI with Human Expertise
• 11:15 Why AI Still Has Room to Grow
• 12:41 Deterministic vs. Probabilistic AI Use
• 13:17 Real-World AI Hiring Automation Example
• 17:47 What AI Tools Are Worth Paying For?
• 23:56 Deep Dive into Ritu's AI Stack
• 29:19 AI and Copyright Concerns
• 31:09 AI vs. Amazon Time Management
• 34:36 Collaborating with Teams Using AI
• 36:58 Using Custom GPTs in Teams
• 39:24 Claude’s Artifacts vs. ChatGPT Custom GPTs
• 40:42 Final Advice for Getting Started with AI
• 42:16 Where to Find Ritu Java Online