The Consultancy Growth Podcast
Hosted by Craig Herd, this podcast is your ultimate guide to scaling your consultancy. Tune in for strategic insights, candid conversations with industry experts, and stories from seasoned consultancy founders. Uncover the real drivers of success and actionable advice to fast-track your growth. Subscribe now and take your consultancy to the next level.
The Consultancy Growth Podcast
How Military Thinking Builds Stronger Consultancies (and Calmer Founders) with Adam Wellesley Wood
In this episode of the Consultancy Growth Podcast, I’m joined by Adam Wellesley Wood, founder and CEO of W2 Strategy, for a conversation that challenges conventional thinking on leadership and strategy.
We explore the core values behind W2 Strategy: boldness and humility. Adam unpacks common misconceptions about strategy, why many plans stall at implementation and shares how momentum, reflection time, and founder-led change are non-negotiable for sustainable progress.
Drawing from his military background, Adam explains how consultancies can embed capability without building dependency, design value that goes beyond revenue, and stay resilient in a fast-shifting market.
If you’ve ever felt your strategy looks good on paper but struggles to gain traction, this episode is for you.
00:00 - Introduction to the Consultancy Growth Podcast
01:44 - The Core Values of Boldness and Humility
05:01 - Understanding Strategy and Its Myths
07:56 - Closing the Gap Between Strategy and Implementation
12:00 - Shifting Focus from Activity to Progress
16:31 - The Role of Founders in Leadership
18:31 - Military Principles in Consultancy
23:18 - Embedding Capability Without Dependency
28:46 - Designing Value Beyond Revenue
33:24 - The Future of Consultancy and Final Thoughts
