Consultancy Growth Podcast

One Conversation at a Time: The Quiet Strategy Behind Culture Change with Adam Woodroffe and Joel Greig

Craig Herd Episode 19

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0:00 | 37:16

Adam and Joel from Practive join Craig to break down what great leadership actually looks like — and why most leaders miss it. They explain how culture is built (or broken) one conversation at a time, why roleplay is feared (and how they deal with that), and how they got 750 NHS leaders to embrace tough conversations during a strike.

This episode covers:

  • Why most leaders become transactional under pressure
  • How to spot (and fix) your communication blind spots
  • What “The Arc of Distortion” is and how it builds trust
  • Real case studies: NHS maternity teams, trade negotiators, architecture firms
  • The one thing elite leaders do that average ones avoid

Whether you’re running a team, a consultancy, or just want to lead better — this one’s packed with no-fluff insight.

Craig Herd 

Adam Woodroffe
Joel Greig
Practive Website