The Consultancy Growth Podcast

One Conversation at a Time: The Quiet Strategy Behind Culture Change with Adam Woodroffe and Joel Greig

Craig Herd Episode 19

Adam and Joel from Practive join Craig to break down what great leadership actually looks like — and why most leaders miss it. They explain how culture is built (or broken) one conversation at a time, why roleplay is feared (and how they deal with that), and how they got 750 NHS leaders to embrace tough conversations during a strike.

This episode covers:

  • Why most leaders become transactional under pressure
  • How to spot (and fix) your communication blind spots
  • What “The Arc of Distortion” is and how it builds trust
  • Real case studies: NHS maternity teams, trade negotiators, architecture firms
  • The one thing elite leaders do that average ones avoid

Whether you’re running a team, a consultancy, or just want to lead better — this one’s packed with no-fluff insight.

Craig Herd 

Adam Woodroffe
Joel Greig
Practive Website

People on this episode