Escape the Grind and Build a Lasting Consultancy for Freedom & Legacy with Craig Herd

Host Craig Herd
Guest Matt Hodkinson

In this special crossover episode, Craig Herd, host of the Consultancy Growth Podcast, flips the mic as he joins Matt Hodkinson on The Consultancy Edge to talk openly about founder burnout, building a sustainable consultancy, and why most marketing advice for boutique firms is dead wrong.

Craig shares his own story of nearly losing it all, rebuilding from the ground up, and the hard-won insights he now brings to boutique consultancy founders trying to scale beyond themselves.

• Why many consultancies get stuck around the £1M mark.
  
  
• The two dead-end paths most founders take when trying to grow.
  
  
• The real reason marketing agencies fail consultancies.
  
  
• What it means to go from "Trusted Advisor" to "Visible Expert".
  
  
• Thought Leadership and Craig’s 90-minute capture method.
  
  
• How to productise your consultancy and build a sellable firm.
  
  
• Why niching isn’t risky it’s the only path to scale.
  
  
• How Craig bounced back from 75% client loss in one week.
  
  
• What every founder should know before burnout takes hold.
  
  

Plus, Matt and Craig riff on personal energy, succession planning, personality profiling, and why every founder should take time to redesign the business from first principles.

If you're a consultancy founder who's feeling stuck, tired, or unsure what the next stage looks like this one’s for you.