The Consultancy Growth Podcast
Hosted by Craig Herd, this podcast is your ultimate guide to scaling your consultancy. Tune in for strategic insights, candid conversations with industry experts, and stories from seasoned consultancy founders. Uncover the real drivers of success and actionable advice to fast-track your growth. Subscribe now and take your consultancy to the next level.
The Consultancy Growth Podcast
How a Podcast Turned Into 60 Clients & Millions in Revenue with Nick Synnott
Nick and Craig delve into the intricacies of sales and marketing within consultancies. They emphasise the importance of listening to clients, understanding their problems, and creating value through effective content strategies. Successful consultancies are characterised by their commitment to marketing as a journey, the involvement of leadership, and a structured approach to content. The discussion also highlights the evolving landscape of marketing, where depth and quality are becoming more crucial than mere frequency. Nick shares personal insights and advice for younger professionals in the industry, underscoring the significance of consistency and expertise in building a successful consultancy.
00:00 The Birth of Create Engage
07:39 Identifying Gaps in Consultancy Marketing
10:40 The Pragmatic Approach to Marketing
12:29 The Importance of Professionalizing Marketing
14:55 Misconceptions About Marketing in Consulting
19:11 Evolving Business Development Strategies
25:51 The Importance of Listening in Sales and Marketing
27:56 Common Traits of Successful Consultancies
30:41 Understanding Marketing as a Journey
31:36 Frequency vs. Quality in Marketing
39:23 The Shift Towards Depth in Marketing
46:00 Advice for the Younger Self
Host Craig Herd
Guest Nick Synnott
