The Consultancy Growth Podcast
Hosted by Craig Herd, this podcast is your ultimate guide to scaling your consultancy. Tune in for strategic insights, candid conversations with industry experts, and stories from seasoned consultancy founders. Uncover the real drivers of success and actionable advice to fast-track your growth. Subscribe now and take your consultancy to the next level.
The Consultancy Growth Podcast
Refined Over 20 Years: The 7 Ps That Win High-Stakes Consultancy Pitches with John Timperley
For 20 years, John has helped consultancies win the kinds of high-stakes pitches where there’s only one winner and everything’s on the line—revenue, reputation, and momentum.
In this episode, John breaks down the real mechanics behind successful consultancy pitches, sharing his 7 Ps framework and what the best teams do differently. We talk WhatsApp dealmaking, shifting client expectations, and why the pitch is won long before the presentation begins.
If you’ve ever hit a losing streak, over-invested in a “perfect” deck, or wondered why a great relationship still didn’t close then this one’s for you.
02:00 What’s changed in 20 years of high-stakes pitches
06:40 Why remote consultants aren’t learning by osmosis anymore
11:00 The 7 Ps that shape every winning pitch
18:30 How firms lose before they’ve even sent the proposal
24:00 Conversation vs presentation: the game has changed
30:20 AI’s effect on thought leadership and positioning
36:15 The difference between trusted insight and generic content
42:40 How the best consultancies stay in the “penalty box”
48:50 The one move every founder should make this quarter
Host: Craig Herd
Guest: John Timperley
