The Consultancy That Wins Clients by Standing Out, Not Chasing RFPs with Mark Green

In this episode of The Consultancy Growth Podcast, Craig Herd speaks with Mark Green, founder and CEO of Change Rebellion. After a near-fatal battle with COVID that left him in a coma for months, Mark came back with a new philosophy: empathy over ego, and change that’s human first.

We dig into why clients now value implementation over clever slides, how authenticity and humour can be powerful differentiators in a crowded market, and what it takes to build a consultancy that wins clients by standing out, not chasing RFPs.

Mark also shares his view on the role of AI in change management, the upside and downside of bold positioning, and why he believes consultancies should leave clients better equipped than they found them. If you’ve ever wondered whether playing it safe is holding your firm back, this conversation will make you rethink how you grow.

Chapters
0:00    Introduction to Change Rebellion
01:17     From Coma to Consultancy: A Life-Changing Reset
05:30   Why Authenticity and Humour Stand Out in Consulting
10:00   Family First: Defining Success on Your Own Terms
14:55    The Upsides and Downsides of Being Bold
19:55    Why Implementation Now Beats Intelligence
22:13    AI’s Role in the Future of Change Management
28:11     Empathy Over Ego: Consulting Without the Ego Trap
30:52   How to Ensure Clients Are Better Off After You Leave
35:13    The Future Vision for Change Rebellion