
Gregory Vetter Podcast
Gregory Vetter shares the raw realities of entrepreneurship—the struggles, breakthroughs, and lessons that shaped his journey, as told in Undressed. Tune in for unfiltered insights on resilience, reinvention, and the true cost of success.
Gregory Vetter Podcast
When the Masks Finally Fell
In this episode, I open up about one of the hardest—and most revealing—chapters of my entrepreneurial journey.
Here’s what happened:
- COVID hit.
- One of our partners showed their true colors.
- Managers failed to lead.
- Financial backers turned unethical.
- Trust disappeared overnight.
Someone said, “You need to make this a TV series.”
They weren’t wrong.
This is about more than business—it’s about betrayal, clarity, leadership, and what it really takes to survive when everything falls apart.
If you’ve ever been blindsided by someone you trusted…
If you’ve ever been tested at your core…
This one is for you.
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