
Gregory Vetter Podcast
Gregory Vetter shares the raw realities of entrepreneurship—the struggles, breakthroughs, and lessons that shaped his journey, as told in Undressed. Tune in for unfiltered insights on resilience, reinvention, and the true cost of success.
Episodes
16 episodes
What Happens When Everyone Turns on You...
This is the last chapter. The final battle.The ending no one saw coming. In Chapter 16, I break down what happened when every enemy I’d ever made showed up at once—ready to destroy everything I’d built.It...
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Season 1
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Episode 16
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12:02

You were right. And that’s the worst part.
Chapter 15 is where everything falls apart.A gut instinct I ignored—and paid for.In this episode of Undressed: The Limited Series Podcast, I walk you through the rawest, most chaotic chapter of the book. This ...
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Season 1
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Episode 15
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11:42

When the Masks Finally Fell
In this episode, I open up about one of the hardest—and most revealing—chapters of my entrepreneurial journey.Here’s what happened:COVID hit.One of our partners showed their true colors.Managers failed to le...
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Season 1
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Episode 14
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12:44

The Power of One Inch
In this episode, I delve into Chapter 13—a time when everything seemed to fall apart. From losing major contracts to facing financial uncertainty, the challenges were overwhelming. But in the midst of the storm, I made a promi...
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Season 1
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Episode 13
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15:34

How CEOs Miss the Signs of a Failing Team
This episode pulls back the curtain on the hardest moment in business leadership—when someone you’ve built with for years starts to fall apart… and it’s your job to let them go.In Chapter 12 of The Field Guide, Greg...
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Season 1
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Episode 12
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12:42

How Bankruptcy Changed Everything
Bankruptcy was the last word I ever wanted associated with my name.But when the survival deal came — a contract offered in the middle of a desert — I signed it. And that signature changed everything. In this raw chapte...
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Season 1
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Episode 11
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16:10

I Was Right… And I Wish I Wasn’t.
You don’t want to be right about certain things.In Chapter 10, Greg dives into the darkest part of the journey yet — a chapter where paranoia turns into prophecy, trust gets tested, and hope becomes a dangerous illusion.&nb...
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Season 1
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Episode 10
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12:42

You already know. You’re just ignoring it.
The Deal Was Bad. The Signs Were Worse.There were signs.There were omens.There were moments that made your stomach turn for reasons you couldn’t name. You named them “opportunity.”...
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Season 1
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Episode 9
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13:17

Make It So Good They Can’t Say No!
In Chapter 8 of Undressed: The Field Guide, Greg Vetter shares the behind-the-scenes moment when massive dreams started coming true—and what nearly cost them everything. From preventative maintenance to once-in-a-lifetime wins, this episode exp...
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Season 1
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Episode 8
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21:19

How to Keep Your Brand Moving Forward
The Art of Momentum.In this week’s episode of The Undressed Podcast, we dive into Chapter 7—the pivotal moment when our little brand transitioned into the mainstream. Dreams were coming true, but the challenge was maintai...
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Season 1
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Episode 7
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18:16

You Think You're Stuck?
In this raw chapter of The Undressed Field Guide, Greg cracks open some of the hardest-earned lessons in leadership, energy, and human behavior.You’ll hear:The chilling truth from a prison warden that changed how Gre...
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Season 1
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Episode 6
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8:33

You're Just Being Tested.
Building something of substance is like playing a video game—every level introduces bigger, faster, and more relentless challenges. But the truth is, those obstacles aren’t there to stop you. They’re there to prove you’re ready.Chapter 5...
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Season 1
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Episode 5
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14:43

You're falling behind. It only changes when...
You're falling behind. It only changes when...Most people think success comes from one big break.One lucky moment.One perfect opportunity.But that’s not how it works.Success is built inch by inch....
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Season 1
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Episode 4
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13:12

WHAT IF QUITTING IS THE ONLY WAY TO FAIL?
Everyone wants to build something great. Everyone loves the idea of success.But when the real work starts? When the firehose is blasting at full force?When the growth feels like getting drop-kicked every single day?
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Season 1
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Episode 3
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12:16
