Gregory Vetter Podcast
Gregory Vetter shares the raw realities of entrepreneurship—the struggles, breakthroughs, and lessons that shaped his journey, as told in Undressed. Tune in for unfiltered insights on resilience, reinvention, and the true cost of success.
Episodes
48 episodes
The Consensus Obsession (Backbone Series Final)
This is the final episode in the Backbone series.Greg and Moe unpack the modern obsession with comfort, validation, consensus, and avoiding confrontation—and why those things quietly destroy leadership, discipline, and culture o...
The Comfort Trap (Backbone Series Part 2)
Comfort is addictive.And most people are trapped in it.In this episode, Greg and Moe break down why modern life has made people weaker, softer, more distracted, and more afraid of discomfort than ever before.From leadership...
Stop Being Weak (Backbone Series Part 1)
Most people don’t have a knowledge problem.They have a backbone problem.This episode breaks down the real idea behind Greg’s new book Backbone: Stop Being Weak and Do What’s Right—and why so many people today are stuck, s...
I Was Chasing The Wrong Thing
This episode came from a Substack that hit a nerve.Greg shared the real story behind building—and losing—a $300M company.Not the highlight reel. The reality.And people leaned in.So we went deeper.Because losing i...
They Wanted Everything
Every action has consequences.In life.In business.In how people treat you and what they think they can get away with.Sometimes it’s small.Sometimes it costs you everything.They didn’t want a deal.They didn’t...
Who You Marry Decides Everything
Who you marry will either multiply your life…or quietly break it.Everybody wants success.Big goals. Big dreams. Big outcomes.But nobody talks about the decision that determines all of it:Your partner.In this ...
You're Addicted To Momentum.
Who are you… when the thing you built is gone?Most people never ask that question.They just chase the next thing.New idea. New business. New win.Stay busy. Stay distracted. Don’t look back.But that’s the trap.
Have You Lost Focus?
Why do talented people still miss their moment?In this episode, Gregory Vetter breaks down a hard truth: it usually isn’t lack of talent. It’s lack of focus.When pressure hits, people don’t rise to their hopes. They fall to...
Is The American Dream Dead?
What if the American Dream isn’t dead… just a lot more uncomfortable than people expect?In this episode, Gregory Vetter unpacks the reality behind the American Dream — and why it has nothing to do with the version most people are ...
Culture Creates Winners
Winning and losing aren’t opposites.They’re information.In this episode, Gregory Vetter and Brian Vetter discuss how strong cultures are built. Not through perfection, but through effort, accountability, and honest feedback...
Will AI Replace Us?
AI just killed the last excuse.“I don’t have the resources.”“I don’t have a team.”“I don’t know where to start.”Gone.You can build a website in minutes. Create product concepts in seconds. Generate brand assets, copy, an...
The Truth About Purpose.
If you’re “looking for your purpose,” but you’re trying to find it in the middle of emails, kids, noise, stress, and a day that owns you… here’s the truth:You’re not going to find it there.In this episode, Greg breaks down why peo...
Your Superpower?
Ego will bankrupt you faster than a bad product.In this episode of The Gregory Vetter Podcast, Greg digs into what actually matters when you’re building anything: disciplined execution, honest feedback, and faith in the unkno...
We Are Being Fed To Fail
It’s 2026 and we’re still acting surprised that kids are struggling… while we feed them sugar, processed junk, and school lunches built on a broken food pyramid.In this episode, Greg dives into the “new food pyramid” (basically: meat,...
We Refused To Accept "No."
Most founders treat retail like it’s a secret society. It’s not. They’re just overthinking it.In this episode of The Gregory Vetter Podcast, Greg brings on his brother Brian Vetter head of growth and the closer behind ...
Almost Amish
Almost Amish is out. And it’s not another diet. It’s a return to what actually works.In this episode of The Gregory Vetter Podcast, Greg breaks down why modern life is making us sicker, heavier, more anxious, and more...
Your Anxiety Isn’t Your Gut
Most people say “trust your gut” like it’s a motivational poster.It’s not. And most people aren’t hearing their gut anyway they’re hearing fear.In this episode of The Gregory Vetter Podcast, Greg breaks down the difference between anxie...
The Keys to Your Success
If you’re walking into a new year and you need clarity, this one’s for you. We break down morning routines, cold exposure, endurance, Rockefeller’s “15 keys,” and the truth most people avoid: the real advantage isn’t another strateg...
Is It Time To Quit Your Job?
The beginning of a new year makes a lot of people reflective. It also makes a lot of people lie to themselves.“This is the year.” “I’m going to start fresh.” “I’m going to change.”In this episode of ...
Make Today Day One
We love to lie to ourselves with dates.“I’m gonna start my diet on January 1st.”“I’m gonna launch that idea on Monday.”Or… you could just start now. Today. This very second. Because if not now, when?In this episode, I’m ba...
I Wrote Another Book
This episode is for anyone sitting on a dream and hiding behind a “valid” excuse.I walk through the very first question from my new, not-yet-released Field Guide book: “How do I manifest a dream?”Not from a vision board, ...
Redefining Masculinity
What does it actually mean to be a man in 2025. When culture tells you to soften up, sit down, and scroll your life away? In this episode of The Gregory Vetter Podcast, Greg gets completely undressed about manhood, purpose, and ...
Time Is Your Greatest Currency.
People love to say, “I’ll do anything for success,” but that’s only before the journey really begins. Once you’re in it, the cost shows up slowly, quietly, and heavier than you expect. In this episode of The Gregory Vetter Podcast, I sit down w...
This Poem Changed How I See Life
Every journey tests what you’re made of. Whether you’re trying to be a better man, father, entrepreneur, or creator — you’ll get the early wins that make you believe you’re on the right path. Then life swings back. What you’ve built breaks. The...
Seeing Good In Bad Situations
Chauncey Turner walks in with a million-dollar smile—and a story that should’ve broken him. Author of Flip the Coins 4 Times, Chauncey grew up in an entrepreneurial family, lost it all, hit the streets, did 30 years, found faith, and f...
