Gregory Vetter Podcast
Gregory Vetter shares the raw realities of entrepreneurship—the struggles, breakthroughs, and lessons that shaped his journey, as told in Undressed. Tune in for unfiltered insights on resilience, reinvention, and the true cost of success.
Episodes
55 episodes
How Obsession Is Built, Not Found
Some of the most successful people you'll ever meet didn't start with passion.They started with curiosity.Consistency.And a willingness to keep showing up long before they knew where it would lead.In this episode, Greg cha...
What They're Building in Annapolis | Coach Hunt on Leadership & Standards
When Coach Hunt took over Annapolis High School football, he inherited more than a program.He inherited a culture he believed in and saw opportunities to make it even stronger.This conversation isn't really about football.I...
The Stories That Shaped Us
For this special Father's Day episode, Greg does something he's never done before.He sits down with his four children and his father, Steve Vetter, for a candid conversation about family, fatherhood, legacy, and the lessons that get pass...
Show Me Your Spouse and I'll Show You Your Future
Wife of a CEO? Start Here.Everybody wants to talk about entrepreneurship.Very few people talk about the person waiting at home.In this episode, Greg and Moe dive into one of the most important decisions you'll ever make:
Why Modern Life Feels So Fake
At some point in life, you stop caring about looking successful…and start caring about what actually feels meaningful.In this episode, Greg sits down with entrepreneur Mary Davis for a conversation about ambition, fitness, parenti...
The Mindset That Separates Good From Great
By Endurance We Conquer.Former NFL Pro Bowler Ryan Kerrigan joins Greg for one of the most honest conversations yet on discipline, leadership, fatherhood, preparation, adversity, and what it really means to compete.From playing th...
We Loved It To Death
Greg and Brian finally sit down to unpack the real story behind the rise, chaos, lessons, and aftermath of building Tessemae’s.From creating one of the most disruptive clean-food brands in America to navigating manufacturing disasters, i...
The Consensus Obsession (Backbone Series Final)
This is the final episode in the Backbone series.Greg and Moe unpack the modern obsession with comfort, validation, consensus, and avoiding confrontation—and why those things quietly destroy leadership, discipline, and culture o...
The Comfort Trap (Backbone Series Part 2)
Comfort is addictive.And most people are trapped in it.In this episode, Greg and Moe break down why modern life has made people weaker, softer, more distracted, and more afraid of discomfort than ever before.From leadership...
Stop Being Weak (Backbone Series Part 1)
Most people don’t have a knowledge problem.They have a backbone problem.This episode breaks down the real idea behind Greg’s new book Backbone: Stop Being Weak and Do What’s Right—and why so many people today are stuck, s...
I Was Chasing The Wrong Thing
This episode came from a Substack that hit a nerve.Greg shared the real story behind building—and losing—a $300M company.Not the highlight reel. The reality.And people leaned in.So we went deeper.Because losing i...
They Wanted Everything
Every action has consequences.In life.In business.In how people treat you and what they think they can get away with.Sometimes it’s small.Sometimes it costs you everything.They didn’t want a deal.They didn’t...
Who You Marry Decides Everything
Who you marry will either multiply your life…or quietly break it.Everybody wants success.Big goals. Big dreams. Big outcomes.But nobody talks about the decision that determines all of it:Your partner.In this ...
You're Addicted To Momentum.
Who are you… when the thing you built is gone?Most people never ask that question.They just chase the next thing.New idea. New business. New win.Stay busy. Stay distracted. Don’t look back.But that’s the trap.
Have You Lost Focus?
Why do talented people still miss their moment?In this episode, Gregory Vetter breaks down a hard truth: it usually isn’t lack of talent. It’s lack of focus.When pressure hits, people don’t rise to their hopes. They fall to...
Is The American Dream Dead?
What if the American Dream isn’t dead… just a lot more uncomfortable than people expect?In this episode, Gregory Vetter unpacks the reality behind the American Dream — and why it has nothing to do with the version most people are ...
Culture Creates Winners
Winning and losing aren’t opposites.They’re information.In this episode, Gregory Vetter and Brian Vetter discuss how strong cultures are built. Not through perfection, but through effort, accountability, and honest feedback...
Will AI Replace Us?
AI just killed the last excuse.“I don’t have the resources.”“I don’t have a team.”“I don’t know where to start.”Gone.You can build a website in minutes. Create product concepts in seconds. Generate brand assets, copy, an...
The Truth About Purpose.
If you’re “looking for your purpose,” but you’re trying to find it in the middle of emails, kids, noise, stress, and a day that owns you… here’s the truth:You’re not going to find it there.In this episode, Greg breaks down why peo...
Your Superpower?
Ego will bankrupt you faster than a bad product.In this episode of The Gregory Vetter Podcast, Greg digs into what actually matters when you’re building anything: disciplined execution, honest feedback, and faith in the unkno...
We Are Being Fed To Fail
It’s 2026 and we’re still acting surprised that kids are struggling… while we feed them sugar, processed junk, and school lunches built on a broken food pyramid.In this episode, Greg dives into the “new food pyramid” (basically: meat,...
We Refused To Accept "No."
Most founders treat retail like it’s a secret society. It’s not. They’re just overthinking it.In this episode of The Gregory Vetter Podcast, Greg brings on his brother Brian Vetter head of growth and the closer behind ...
Almost Amish
Almost Amish is out. And it’s not another diet. It’s a return to what actually works.In this episode of The Gregory Vetter Podcast, Greg breaks down why modern life is making us sicker, heavier, more anxious, and more...
