This is the last chapter. The final battle.The ending no one saw coming. In Chapter 16, I break down what happened when every enemy I’d ever made showed up at once—ready to destroy everything I’d built.It...

Chapter 15 is where everything falls apart.A gut instinct I ignored—and paid for.In this episode of Undressed: The Limited Series Podcast, I walk you through the rawest, most chaotic chapter of the book. This ...

In this episode, I open up about one of the hardest—and most revealing—chapters of my entrepreneurial journey.Here’s what happened:COVID hit.One of our partners showed their true colors.Managers failed to le...

 In this episode, I delve into Chapter 13—a time when everything seemed to fall apart. From losing major contracts to facing financial uncertainty, the challenges were overwhelming. But in the midst of the storm, I made a promi...

 This episode pulls back the curtain on the hardest moment in business leadership—when someone you’ve built with for years starts to fall apart… and it’s your job to let them go.In Chapter 12 of The Field Guide, Greg...

Bankruptcy was the last word I ever wanted associated with my name.But when the survival deal came — a contract offered in the middle of a desert — I signed it. And that signature changed everything. In this raw chapte...

You don’t want to be right about certain things.In Chapter 10, Greg dives into the darkest part of the journey yet — a chapter where paranoia turns into prophecy, trust gets tested, and hope becomes a dangerous illusion.&nb...

The Deal Was Bad. The Signs Were Worse.There were signs.There were omens.There were moments that made your stomach turn for reasons you couldn’t name. You named them “opportunity.”...

In Chapter 8 of Undressed: The Field Guide, Greg Vetter shares the behind-the-scenes moment when massive dreams started coming true—and what nearly cost them everything. From preventative maintenance to once-in-a-lifetime wins, this episode exp...

The Art of Momentum.In this week’s episode of The Undressed Podcast, we dive into Chapter 7—the pivotal moment when our little brand transitioned into the mainstream. Dreams were coming true, but the challenge was maintai...

In this raw chapter of The Undressed Field Guide, Greg cracks open some of the hardest-earned lessons in leadership, energy, and human behavior.You’ll hear:The chilling truth from a prison warden that changed how Gre...

Building something of substance is like playing a video game—every level introduces bigger, faster, and more relentless challenges. But the truth is, those obstacles aren’t there to stop you. They’re there to prove you’re ready.Chapter 5...

You're falling behind. It only changes when...Most people think success comes from one big break.One lucky moment.One perfect opportunity.But that’s not how it works.Success is built inch by inch....

Everyone wants to build something great. Everyone loves the idea of success.But when the real work starts? When the firehose is blasting at full force?When the growth feels like getting drop-kicked every single day?

What if your gut is right, and your brain is lying to you?Most people will tell you to think things through.To be careful.To analyze every possible outcome before making a move.Greg Vett...

🔥 How a Stolen Bottle of Salad Dressing Changed My Life 🔥Ever had an idea so ridiculous, so stupid, that it might actually work? Yeah… me too.Welcome to Undr...