They Wanted Everything

Every action has consequences.

In life.
In business.
In how people treat you and what they think they can get away with.

Sometimes it’s small.
Sometimes it costs you everything.

They didn’t want a deal.
They didn’t want to meet in the middle.

They wanted everything.

In this episode, we get into the part of business nobody talks about:

• What happens when you’re dealing with people who ignore consequences
• Why some situations escalate because respect is gone from the start
• And how quickly things shift when someone decides to take instead of build

We also break down:

• Why most entrepreneurs lose from short-term thinking
• What “death by a thousand cuts” actually looks like in real time
• How to read people’s true motives—money, ego, power
• And why “winning” doesn’t feel like victory… it feels like relief 

Because the truth is...

You don’t just deal with strategy.
You deal with people.

And people don’t always play fair.

But consequences always show up… eventually.

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Transcript

SPEAKER_01 0:00

How did you not see it coming? I asked myself all those questions for a very, very long time. I don't know if I fully got all the answers, to be honest with you. I think it was a culmination of issues, some economic, some investor related, some timing related. There were so many different factors. But I learned a lot. I picked my ass up. I kept moving forward. Alopuelo said it in his 10th anniversary introduction to The Alchemist. The key to life is to fall down seven times. But get up eight. Did you see Reacher? You know Reacher? The show? Yeah. Yeah.

SPEAKER_02 0:52

Oh, when he beat that dude up on the motorcycle?

SPEAKER_01 0:54

Somebody just made an AI trailer of the interaction.

SPEAKER_02 0:59

He did it?

SPEAKER_01 1:00

No, somebody else did. And they go coming out this summer. And it's like the whole.

SPEAKER_02 1:06

I like the Reacher too.

SPEAKER_01 1:07

Yeah.

SPEAKER_02 1:07

It's pretty good.

SPEAKER_01 1:08

That's a good show.

SPEAKER_02 1:09

Yeah.

SPEAKER_01 1:10

Yeah. I like it.

SPEAKER_02 1:13

He didn't get canceled. They say.

SPEAKER_01 1:16

No, because he's got it all on body. He's got it on body cam. Oh, okay. The dude fucking came at him, stopped him in the middle, and was basically like, fuck you. He's like, you done fucked up. People are like, what do they think is going to happen, Mo?

SPEAKER_02 1:39

They might have been hit in the mouth before.

SPEAKER_01 1:43

Maybe this is what we need to talk about, which is consequences to fucking actions. I just have such a deep understanding, and it's burned into my fucking soul from going to fucking public school. You step on a dude's Jordans, you're getting knocked the fuck out. You say something to somebody where they find it disrespectful. That's the most part. You are getting in a fucking fight.

SPEAKER_02 2:14

Disrespect thing. Even me for some instances back in the day, stepping on the shoes, that was that was a little over top for me. Maybe because I never really had shoes that it that expensive, but you know. That was that that was a little OD. I know, but I but but it happened. Totally agree. It was like they're just shoes. Dude, some people just shoes, but you know, back in the day, you know.

SPEAKER_01 2:40

I was in fucking gym class, and somebody stepped on this dude's fucking Jordans, and he had just got them. And that was when you had to wait in line outside a fucking footlocker at whatever time in the morning when they dropped. And that, you know, they walk so there's no creases in them and shit. You know. And this dude fucking. I just remember I was a I think I was a freshman in high school. I was like, I will never step on a man's shoes. I was like, holy fuck. Yeah, man. But people don't, I don't know, man. Yeah, it was extreme. I'm not saying it was right. I never cared about shit like that. I'm like, I'll go, I'll go clean them. Yeah.

SPEAKER_02 3:26

But I guess getting to the point of just the from a standpoint of disrespect, though. See, it's the disrespect, especially if I didn't do anything to you. Yeah. Now you can't go out looking for for the fight. Nine times out of ten, you'll lose. Yes. But if someone brings, you know, and then you brings the drama to you and you try to defuse it, but then you have no other action but to hit him in the mouth. Then you're gonna have to hit him in the mouth. My father always told me we tolerate zero disrespect. Yeah. There's no toleration for, especially if I'm just out here trying to make people laugh and have a good time. I've never picked a fight.

SPEAKER_01 4:10

I've never picked a fight. I've never gone out and proactively been like, I'm gonna go fucking fight somebody. Yeah, no. Now I've been in an ungodly amount of fights.

SPEAKER_02 4:26

But I've never picked one. Yeah, no, I I never picked fights either. I was just a joke, the joke teller. That's what I thought too. Yeah.

SPEAKER_01 4:36

Now you're telling jokes. That was my thing. Some people didn't think the jokes are funny. Like, okay. All right. Guess we're gonna be fighting today.

SPEAKER_02 4:46

That is unfortunate. That was a little split. I mean, if you can piggyback off of that conversation into something that we're uh uh can chime into or connect with the entrepreneurial journey, we mean just we can just keep going. Or we can go to the topic.

SPEAKER_01 5:04

Well, it's interesting because the level of disrespect in an entrepreneurial environment from people that think they have more say and authority than they do straighten your mic up a little bit on your actions and decisions. I remember this dude called and was like, basically super calm. I'm gonna take over your business and make sure you're destroyed and watch me work. This is in my book. I'm like, you still live in uh this place? He's like, Yeah, I go. Good. I'm getting in my fucking car with a bat, and I'm coming to beat you within an inch of your life in front of your fucking family. And he's like, This conversation's inappropriate, and hangs up, and then his boss calls me and goes, Did you just threaten so-and-so with a bat? And that you told him you were gonna kill him? I go, I didn't say I was gonna kill him. I said I was gonna beat him within an inch of his life. And he was like, You're gonna need to apologize. I go, I will never apologize because I'm just gonna be able to do it.

SPEAKER_02 6:17

I was going to do it. I was serious about that. I'm serious. He threatened me. My kids need a home. So is business like that? Because on the outside looking in of someone who just deals, you know, on the lower end. I'm thinking when you get into business, I'm thinking like business, oh, they're professional, they wear their ties, they have on their suits, they're going to meetings, they have lunch.

SPEAKER_01 6:44

That's all a fucking costume. Right? Just take the dudes, take the fucking bullies, put them in a fucking polo shirt and a vest. And they're trying to fucking take what's theirs. They don't, they're trying to take your lunch money. It's like the Eddie Murphy thing, or I don't know if it was Eddie Murphy, but it no, it was um how high with uh Dave Chappelle when the white dude goes to prison. Oh yeah. And he goes, I'm I'm gonna need your cocktail fruit. And he's like, I don't want to give you my cocktail fruit because if I give it to you today, I'm gonna have to give it to you every day. And then I'm not gonna get all my vitamins. And he's like, You gonna give me that cocktail fruit. But like, that's what it is. They're like, I'm gonna fucking take whatever I want, bitch, and you're not gonna do anything about it. It's like, well, no, that's not how this is gonna go.

SPEAKER_02 7:46

Yeah, see, when you get into business, for some people we think we're getting away from that and we're going on the straight and narrow. Yeah, we're on the straight and narrow.

SPEAKER_01 7:55

Everybody's reasonable, everybody's reasonable, but it's not like that.

SPEAKER_02 8:02

Have you ever ran into a part of business where it wasn't any type of friction and everything just ran well, like, okay, you take this, I'll take that. I try and approach stuff like that.

SPEAKER_01 8:18

And um no. Like you can approach it. I try and approach it still every time. I'm not motivated by money. That's not what motivates me at all. I'm motivated by the creation of stuff, the development of stuff, and winning at stuff. To see it. I want to see it exactly zero to one, one to two, two to wherever it stops being fun. And then you'd be like, oh, that was cool. Yep. All right, let's go do this next. Right. But everybody operates off of it's like they don't understand that there's long-term consequences. Granted, I didn't really understand that either early on. You like and what you mean by that? You're you're so short-sighted, you're just trying to survive the day or the week. So, like, you know, there were times where it was like all I was worried about was making payroll that week. I didn't care how I fucking did it. Well, that always rabbin'd or the paypal. Yeah, that always comes back to bite you in the fucking ass. Right. And really what that was was it was weakness. I didn't want to have to look people in the face and go, I can't make payroll. Hard conversations. Right. So it was like, I'll fucking do anything imaginable. I'll take merchant cash advances or loans from loan sharks, like I'll do anything to now. Granted, I'm trying to fucking take care of my people. Right. But it's very, it was very short-sighted. You're basically beginning the process of death by a thousand cuts. You know, you get this little cut, it's nothing, it's on my finger. Two weeks later, you gotta do something again, it's another cut. Next thing you know, there's a thousand cuts and you're bleeding to death. And they all infected. They're all well, they they will eventually get infected. Initially, you're like, okay, I've got to heal this one, I gotta stop the bleeding, I gotta do this, I gotta do that. And the next thing you know, you just can't function because every single part of you and everybody around you just death by a thousand cuts.

SPEAKER_02 10:43

So then then um how do you how do you cure that? What are the what are the what are the steps?

SPEAKER_01 10:52

It does require you to kind of step back and go, what's going on? Why is this happening? Why aren't we executing the plan? Why aren't people doing what they say they're gonna be doing? And maybe it's a cultural problem, maybe it's a people problem, maybe it's a product problem, maybe our product isn't good enough. Uh, you know, before we came up with creamy ranch, for example, we had 10 products that were all technically vinaigretts, fruit forward vinaigretts. We bought the data on salad dressing sales. 68% of the category was ranch dressing. We didn't have one. Fruit forward vinaigretts, which was what we had, balsamic dressing, lemon garlic, etc. That was 18% of the market. So we had 10 products living in only 18% of the market, and we're just continuing to innovate in that world, and not until we got the data and we go, geez, man, we really got to figure out a clean, creamy dressing if we're really gonna compete. We did that, and then we let the world on fire for a while.

SPEAKER_02 12:04

I remember that. That that was a good one. Um, going back to what we were talking about, the business and the bullies and stuff like that, just so we can keep it not veer off too much. When a situation like that arises, what were some of the steps you took? Or you how how would you approach that? I guess somebody just trying to come and just take something from you, but you had to approach it not in the way of you know, streetwise of beating them up.

SPEAKER_01 12:36

Well, every situation, yeah, every situation is different, you know.

SPEAKER_02 12:40

Right. Um was it lawyers and stuff like that? And sometimes that gets very expensive and they just try to bleed you out of cash.

SPEAKER_01 12:48

Well, they did. You know, we were spending$350,000 a month on lawyers towards the end. Dude, it was fucking crazy. Um, but everyone's different. You can try and be cordial. It's tough because you you try and take a rational approach. But if you're dealing with somebody irrational, then you have to get your mind in an irrational state and get very strategic with how you go and defend against an irrational person. And I remember sitting with lawyers and they're putting together all these strategies, and I'm like, guys, none of this is gonna work. And they're like, why? I'm like, we're dealing with an irrational psychopath. Right. So everything that you're laying out is rational because you're rational. The consequences that you're laying out to this are the consequences that only a rational person would care about. If you're irrational and you're a psycho, none of that bothers you. It's like the fucking Joker with in the Dark Knight series, right? And Alfred explains that time when he was in the jungle and they had stolen all of this fucking jewels and rubies and all this other shit. Oh my god. And then the next thing you know, like the biggest ruby he said he ever saw, this kid was playing soccer with it. So they had destroyed everything simply to watch it burn, not for any other reason than that. And he was saying that is what you need to understand. You're going against somebody that's doing it for reasons you will never understand. So anytime I'm dealing with a person or I'm dealing with people, I try to understand what are their motives. In the easiest way to think about this for the for the regular Joe, the love languages with your spouse. Right? What are what are their love languages? Genevieve's are uh words of affirmation and um time, like spending time. So I understand that that is her kind of reward system. So you have an option. You can either starve somebody by not depositing anything in their bank account, words of affirmation and time, right, or you can deposit funds into that bank bank account, words of affirmation time. So understanding the motives behind people and how you keep that bank account full, then allows you to basically operate the most effectively you can with those people. So if I understand, for example, your motive is money. You don't care about job title, you don't care about changing the world, you don't care about power, you don't care about it. It's just money. Right. That's easy. Your entire reward system within the relationship is just tied to cash bonuses, raises, everything else. So understanding those motives, you can then understand how to interact. And the same goes with, you know, if you're you're going against an enemy. If their entire focus or how they operate is off of like ego and power, then they need to feel in charge. In charge, and that their ego is in charge and there's power and everything else. So that if they're not motivated by money, but they're motivated by that, for example, you have to make sure that they're getting those wins or they're never they're never going to negotiate, they're never going to settle. So in some of the battles we were in, it was a mixture of they wanted a little bit of everything. They wanted ego, they wanted money, they wanted money, and they wanted the destruction of me. So then like you.

SPEAKER_02 17:15

Yeah. For some reason.

SPEAKER_01 17:16

I'm sure there's a lot of reasons. I think you were fine, chat. Thank you, sir. Uh, but yeah, I think there's so understanding that when we were trying to negotiate with some of these people, it was okay, well, can I give them two of three? Can I give them the sense that they won, take care of their ego? Can they have the financial side taken care of? And maybe they're not going to fully get the destruction of me, but they can get something that tickles their fancy, if you will. Right. Uh, and it didn't work out. They just wanted everything. We hired professional negotiators. This guy comes in, we're paying him 65,000 bucks a month or something from a consulting perspective. Thinks he's hot shit, rolls in, this will be done in 60 days. This will be done in 60 days. I'm like, You think? I go, there isn't any negotiation. It's everything. Right. Or nothing. Or nothing. He's like, I've had people say that in the past. Let me tell you a thing or two. 60 days in, he calls me just fucking defeated. They just want everything, man. They don't want to negotiate. I go, I know, bitch. I've been doing this for fucking two years. There is no negotiation. It's either everything or it's nothing. Everything and nothing. And I listen, man, karma's a bitch. I believe in it. I may have lost that battle. I will eventually win the war. Um and it taught me a lot. And this goes back to the original concept of what we were what we were going to be talking about anyway, which was like after the win? After the win, or do you even do you learn anything after a win? Or do you learn more from a loss? And this whole concept of winning, and what does that actually even mean? And it's such a loaded term and phrase because I think winning that feeling is fleeting. It's gone. I always describe it as it's just relief. It's not even fucking joy. It's not even some massive celebration.

SPEAKER_02 19:56

Is it relief that it's done and now you can just maybe take a day or two days just to not think about it? It's done now. I can think about it. It's like doing a front plank.

SPEAKER_01 20:12

Right? In in the beginning, it's fine. Right. 45 seconds in, you go, okay, I got this. Minute 30 in, you go, man, I'm not doing too good. You get over two minutes, you're like, fuck me, dude. How much longer do I have? I I fear I'm gonna start tearing things. Right. And whenever that end moment comes, and it's time, you drop to the ground. You're still in fucking pain. Maybe you got a Charlie horse somewhere. It's not joy, it's relief. Right. You're laying on a dirty ass fucking gym floor.

SPEAKER_02 20:54

You just take a break because you gotta do at least about three sets of those.

SPEAKER_01 20:59

Right? But it's relief. That's to me with the first journey, that's what it was.

SPEAKER_02 21:05

So after that, I'm thinking now uh they always say time heals all in some some cases, but now looking back at it, do you consider that as I don't know if I want to say maybe a a win, or is it still like a total failure to you? It's not a failure in the sense that well, not failure, because you you don't never fail, you learn.

SPEAKER_01 21:37

Yeah, yeah, yeah. So it was a nice lesson. The most aggressive lesson of all time. And it made me a better man. It gave me deep, deep insight into human behavior. It gave me an unbelievable amount of respect for the journey and how hard it actually is. And then it It allows me to help other people now without this kind of ego where you just well, all you gotta do, all you gotta do is this one thing, or here's the five things I did to be a billionaire. And it's like, dude, that's not fucking real. That may have happened for you one time, and you're super fucking lucky, and you're blessed, and you should and you should fucking thank God every day that you got that. That's a high level luck. Right, very high level. But I don't know if you can replicate it. And I was having a conversation with my um one of my brothers, and he was talking about um business and you know, this this entrepreneur and working with them, and he the guy's trying to apply kind of the principles that allowed him to be successful in one thing to something that's completely different, and that happened with our first journey, where you would get these super high net worth guys that made something work, and then they just assumed it was the template for everything. Well, this is how we did it with this. Well, that doesn't matter here. That has nothing to do with what we're doing, and so what the Tessie Mays journey taught me was what can you actually replicate?

SPEAKER_02 23:33

Okay, yeah, I was ready to get to that. I said, so what is just like the generic? Because so everything is uh for the most part, is once you teach me the basics, yeah, I'll learn the basics, or you teach me the programs. That's kind of what college did for me. They taught me the programs. Okay, Photoshop, you can do this. Uh final cut, when they're using final cut, you can use this, after facts, you can do this. And then once I got those and I got learned the basic in those, I was like, oh, okay, or I'm gonna use this to do this, and I'm gonna put this here, and that can do that for me. And that, you know what I'm saying? So once you learn the basics to things, so are you saying, is there a generic, like basic process that you can follow in the entrepreneurial journey? Like, okay, this, this, and this, you can play off of these and these three boroughs, and any way that you put them together, they'll apply to any type of venture that you may go on because these are the basics overall.

SPEAKER_01 24:36

And yeah, so let's talk product, let's talk specific to product.

SPEAKER_02 24:41

So packaging is numero Uno, very important. Yes, I love packaging. Yeah, so do I. I became um, I didn't start out loving packaging, but now we packaging, um ingredient nutrition label, important, right?

SPEAKER_01 25:02

That's where you may lose somebody. Flavor or experience, yeah. Authentic story authentic story slash brand. So those four things are the foundation of something being successful, of a product, of a product being successful, and if you can get those dialed in so that there's zero barriers to purchase.

SPEAKER_02 25:33

And when you say zero barriers to purchase, what could be, if we could give them an example, like what would be a barrier?

SPEAKER_01 25:41

So let's use, let's just use salad dressing as a great example. Um a lot of people don't like thickening agents. So they're gonna look at the label. Maybe it's beautiful packaging, maybe it tastes great, maybe the story is great, and then they look and there's xanthem gum in it. Right. Or guar gum or something. So that may be the first barrier to purchase where they go, nah. Another one is natural flavors, which can be found in anything, right? So maybe you're drinking uh a spindrift, and you're drinking it not because the flavor is exceptional, but because there's nothing in it except for water and lemon juice. Whereas the competitors have water, lemon juice, and natural flavor. Well, natural flavor, as you know, is the actual name of the chemical for flavoring and scent. So that's a barrier to purchase for somebody. Right. But it's only if your consumer cares. So if your consumer doesn't care, for example, if you're designing a new product for fucking McDonald's, they're not, they don't care if there's fucking natural flavors or uh thickening agents in it. So again, it's understanding your consumer, but then making sure that there's no barriers to purchase for your consumer.

unknown 27:10

Right?

SPEAKER_02 27:11

Yep. Yeah, so like you just said, you gotta understand the consumer, you gotta know who you're selling to in the beginning.

SPEAKER_01 27:17

Right. So that's that's that's what I think about. So when we were doing Tushie's wipes, had to be clean ingredients because you're putting it in your asshole. We wanted it to be made in America, which we thought was a big differentiator, um, and it needed to be flushable. And so we found the only kind of wipe available that met all of those. So then when you're gonna buy it and you're looking at the competitors, there's zero barriers to purchase there if you get the price point right. Does that make sense? Yeah. So, you know, that then gets applied to everything we do. Quenchers for the vodka drinks. How can we make it zero barriers to purchase there? Where it's just meeting the exact fucking need of the consumer. And so when we're going through, you know, when we're doing consulting work on like salty snacks or this or that or this, the first thing we do is almost like a product hater audit. So your target consumer is this person. Here's what the haters are gonna fucking hate. And if you can fix that, there's not gonna be any haters. Right.

SPEAKER_02 28:42

You try to try to get them out the way first.

SPEAKER_01 28:46

Yeah, because they're gonna be the loudest.

SPEAKER_02 28:48

Right.

SPEAKER_01 28:48

The haters are the loudest. It's always hate. But you can't please everybody. No, you can't. But what you can do is you can proactively nip it in the bud. Right. You can go, I know these motherfuckers are gonna hate on me for this. I'm aware of it, I'm gonna manage it, and I'm gonna design it accordingly, even though I know they're gonna be coming at me for this.

SPEAKER_02 29:15

Gotcha. I got you on that. So to circle back, what we were talking about, I can't remember what it was. I got off floor planks. Floor.

SPEAKER_01 29:26

No, we were talking about winning, yeah. The uh feeling after is there was it a win or was it a failure, and and how do we feel about it, and how do you handle it moving forward? I I think the other thing with winning in general, and I like what you said, and it's a great concept of failure where there is no failure if you keep moving forward and if you learn. That's easier said than done.

SPEAKER_02 30:00

There is no failure if you keep moving forward and you learn. Yeah, that's easier said than done. Okay, continue. I just wanted to repeat that.

SPEAKER_01 30:09

Yeah, I mean it's easier said than done. Like you have some epic fucking failure that the whole world can see. Some people don't come back after failure. Yeah, no shit, because of the shame. It's shame and then it's fear and it's embarrassment. Yes.

SPEAKER_02 30:26

And they don't want the worst part is embarrassed.

SPEAKER_01 30:28

Yeah, well, um, you're in you're embarrassed for yourself, which is the worst kind. My dad always used to say self-inflicted wounds are the worst. Because you just can't let it go. How did you let yourself do that? How did you not see it coming? I asked myself all those questions for a very, very long time. I don't know if I fully got all the answers, to be honest with you. I think it was a culmination of issues, you know, some economic, some investor related, some timing related. Um, obviously, there were so many different factors. Right. But I learned a lot. I picked my ass up, I kept moving forward, and I I do think I learned an unbelievable amount. I mean, I wrote a fucking book on it. We have implemented all of those best practices into new businesses that are working, so that part's positive.

SPEAKER_02 31:39

So that's what you you kind of got out. You got good practices that you can implement across all of your businesses that seem to be working out, and then you'll refine those practices and then move forward with, I guess, new ventures, and you just keep on building them up. You keep on keeping on and refining. Yeah. I mean, that's all you can do. I mean, what else is there to do?

SPEAKER_01 32:06

Just sit around and wait. Paolo Coelho said it in his 10th anniversary introduction to The Alchemist. The key to life is to fall down seven times, but get up eight. Just keep on getting up. It's just heart. I mean that's life. That is life. And it's not that we can't do it, it's just that that is probably the most frequently asked question when you're talking to people, which is like, how do you deal with catastrophic loss in the business world? You just get up, you fall down seven times, you get up eight. And they're like, fuck you, bitch. Yeah, I lost my house, my wife left me. All you're saying is, get up. But in reality, yeah, that's actually it. You get your ass up and you find that fucking dog. You put one foot in front of the other, and initially it's gonna be slow because maybe your legs are broken, and your head's definitely broken, and your heart's fucking broken, and you find a grounding mechanism for perspective and gratitude every day, because it can always be worse. Oh, yeah. That concept of uh rock bottom has a basement, yeah. Yeah, it can always be worse. So if you can set your sights on the positive shit that's going on in your life, and maybe there's not a lot, but I'm sure there's one thing. Yeah, and you just you woke up.

SPEAKER_02 34:01

Well, and people don't care about that enough to be able to do that. That is such an underrated thing, right? In the world, just waking up.

SPEAKER_01 34:09

Well, and it, you know, you see you see all the fucking viral bullshit of like, if I gave you a hundred million dollars today, but you're dead tomorrow, would you take it? Everybody'd be like, no. No. They go, well, then your life's worth a hundred million dollars or more. People are like, oh, that's great. In practice, though, right? They they don't care. But again, from a gratitude perspective, if you remove yourself and put yourself in a movie theater of your life and you're watching a movie, do you want the movie to say he woke up or he was born rich? He never faced any adversity, he never had any issues, he got drunk and played golf and then died. It's the shittiest fucking movie ever, dude. I'm not watching it. Hell no. That's not winning any awards, nobody cares, no one's watching that again. That's not what life is about versus the pursuit of happiness with Will Smith. Beautiful film, beautiful film, and those types of movies that that speak to your soul. The 1980 Hockey Team Miracle. It's the greatest fucking sports movie of all time. Love that film. Dude, all those classic. Dude, all those sport films, man, the reason we love them is because it's the easiest representation of Joseph Campbell's The Hero's Journey. Where it's like you think they're out and they're battling and they're struggling, and it's raining, and the opponents are bigger and faster and stronger, and they find a way to come back in a monumentous moment. And that's how I think about my life.

SPEAKER_02 36:07

As Jean-Claude Van Damme movie, when the guy put his hands in the glass, blood sport, yeah, fucking dude.

SPEAKER_01 36:17

The sticky shit with the glass. I think I'm gonna have to go back and watch that. What are they screaming in the stands? I can't remember. Is it like is that what it is?

SPEAKER_02 36:30

It's something like that. I can't remember. I fucking love that movie, dude. And that one scene in Hook. Bam, bam.

SPEAKER_01 36:43

Remember that?

SPEAKER_02 36:44

And sword, and it was good.

SPEAKER_01 36:47

But I also love when they go the Rufio chant.

SPEAKER_00 36:50

Rufio!

SPEAKER_01 36:52

Rufio. That is an underrated film. Hook is my favorite film, dude.

SPEAKER_02 36:58

Robin Williams at his finest. Hook is my favorite film of my childhood. So nostalgic. Every time I just brings tears to my eyes. This is a beautiful film.

SPEAKER_01 37:11

Well, I'm not gonna ruin it with the conspiracy theory I read about it because I've already ruined so many things of what you love. So I'm not gonna do it. Okay. Thank you. But if you ever if you ever want to ruin that for yourself, just look it up.

SPEAKER_02 37:28

It'll fuck you up. All right. I mean, still a good film, though. It's the best. I'll always enjoy the part where it says, So Peter, you a pirate now? But I and then I also like to look at that movie when I look back when I be working a lot too. And his wife would tell him, and he and his son, I think, threw his phone out the window by the dog. And then at the end he comes a full circle. He was like, let's go outside and play some catch. Dude, it's the best. That one pulls at your heartstrings. See, I I understood it a little bit when I was young, but once I got kids, I was like, oh yeah. Maybe I can let that graphic weight. We can go watch a movie or something.

SPEAKER_01 38:14

Oh, yeah. Well, we got limited time, and I've got four case studies currently in action of seeing how quickly those magnificent, beautiful little moments with the little kids, you don't realize it. It just like slowly goes away each year by a percentage that you don't realize. Tell me about it. And then the next thing you know, you got a high schooler, she's got three hours of fucking homework, she's an elite athlete in pursuit of her dreams, and like there's a night you don't really see her.

SPEAKER_02 38:54

Yeah, I think in my mind I've been going through these age things, so it's like zero to three, you in it, four kind of gets lost. Five, you're like, God dang been five years already. And then after five, it's just like I'm at seven right now, but then I'm seven, I'm ready to be at eight, and then it's just like double digits. I'm like, God dang, dude.

SPEAKER_01 39:23

And it's like that, it is like that. So this taxicab driver in Cincinnati, I'll never forget it. I had just had a baby, we were there for Kroger, we were chatting with him, and he goes, The nights are long, but the years are short. And I was like, It's the most philosophical deep shit I've ever heard. And it's true. Just next thing you know, you're gonna have a 5-10 fucking freshman in high school walking around your house, some grown ass woman. I'm like, the hell is going on here? After seven is just yeah, my youngest is 10. Yeah, he's still like 10 and 11. I'm still in the good stuff. Right. There's no real bullshit yet. Right. I guess middle school is probably when the bullshit starts, you know?

SPEAKER_02 40:24

Oh man.

SPEAKER_01 40:25

Well, that was a good tangent there. Always good tangent. Love it. But I mean, going back to the winning side, that's why I do it all.

SPEAKER_02 40:34

Yeah, for the yeah, for the for the most part. For the kids, baby. For the kids, baby. Because I was, you know, I'm just up working out in the morning. You know what I'm saying? Just trying to stay in shape so I can still run around and do things and and go through those little whatever they is at the urban air zones and those bounce houses so I can play on the trampoline. I don't I don't want to be that dad that just sits there, like, go ahead, you can. I'm trying to get out of there and do some jumping too. Get it, you know. So I guess along with trying to run a business, and I just had the opportunity to start to be one of, I guess, I've always been an entrepreneur, but it's kind of getting more real for me now because I have to pay taxes. Well, yes. But I'm just saying though, just to call, you know, just to have something that it feels more real. Not more real, but I guess there's more details to manage. Yeah. I guess it's just not like, oh yeah, I got a I got a media company, blah, blah, blah, and I do this. But it's like, I got an LLC, has his own bank account.

SPEAKER_01 41:52

Let's go, baby. Let's go.

SPEAKER_02 41:55

So, yeah, so it's always good to sit here and talk to you about it, because then I can get, I'm in the midst of it, but then I can get those little tidbits where I can be like, hey, if that didn't work for him, I'm not gonna do that.

SPEAKER_01 42:07

I got a lot of those, bud. I got a lot of those. Yeah. The Greg Better Podcast, Go Go Mo at it again, talking about winning, fighting in public school in life. I mean, what else is there? Yeah, this was a kind of a just a this was just a peanut butter spread.

SPEAKER_02 42:26

Yeah. Take what you want. A buffet. Let's go.