Brands In Play
Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.
Brands In Play
Latest Episodes
How Virgin Music Builds Artist Fandom Through Gaming & Immersive Experiences
Artists are starting to face a lot of the same questions brands are.Where are your fans spending their time? How do you show up there without forcing it? And what can you give them value that goes beyond just another piece of content?
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GTA 6 Sets the Rules, Pikachu Goes to Space | Ep. 90
Rockstar has started drawing the boundaries around its creator ecosystem, including restrictions on advertising, product placement and sponsored content inside mods specifically. Nic and Matt get into why Rockstar might be keeping such a tight ...
Gaming Marketing Needs to Get Boring | IAB & GamesBeat Insider Recap
Matt spent the week in New York at the IAB PlayFronts and GamesBeat ‘Brands & Games’ event, and one idea kept coming up: gaming marketing needs to get more boring. Not boring creatively. Boring in the way media teams understand it. Clear ob...
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IKEA Found The Perfect Way Into Skyrim, Netflix and Sega Partnership | Ep. 88
In Episode 88 of Brands In Play IKEA put a walking, talking KALLAX shelf inside Skyrim and somehow it makes perfect sense.Nic Hill and Matt Daly get into how Candy Crush is using Shania Twain and Zedd and the very different ways Fortnit...
Roblox Is Betting on Better Games and Smarter Discovery | Roblox Chief Growth Officer | RDC 26
“The algorithm doesn’t make or break a game. The game makes or breaks the game.”At RDC, Nic Hill sat down with John Ciancutti, Chief Growth Officer at Roblox, for a conversation about one of the hardest problems on the platform: helping...
