Brands In Play
Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.
Podcasting since 2025 • 58 episodes
Brands In Play
Latest Episodes
Live from SXSW: The Future of Play Panel
Episode 58 of Brands In Play was recorded live at SXSW, with Nic Hill on stage alongside Val Vacante, who hosting a panel on the future of play featuring Chris Down (EVP, Chief Design & Innovation Officer at Mattel) and Mitchel Berger Execu...
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Season 1
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Episode 58
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1:01:47
Barbie, Hot Wheels and the Future of Play
Episode 57 of Brands In Play was recorded live at SXSW at the Red Thread X House, with Val Vacante joining Nic Hill on stage for a conversation with Chris Down, EVP and Chief Design & Innovation Officer at Mattel. Chris broke down how Matte...
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Season 1
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Episode 57
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31:54
The Human Questions Defining SXSW 2026
This week, Nic Hill is joined by special March co-host Val Vacante for a conversation with Katie Pereira, Director of Conference Strategy at SXSW. The interview explores the ideas shaping SXSW 2026, with a focus on AI and human connection, the ...
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Season 1
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Episode 56
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54:16
Engagement Is Not What You Think!
Nic Hill and Aida Andersson are live this week in LA and they’re joined by Brian Ryerson, Senior Director, Digital Strategy at the USTA for a deep dive into how the US Open thinks about immersive platforms as more than a one-off activation.&nbs...
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Season 1
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Episode 55
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57:22
The #1 Biggest Mistake Brands Make in Fortnite (And What To Do Instead)
This week on the show, Nic Hill and Aida Andersson sit down with Matthew Zanazzo for a deep dive into the state of advertising inside Fortnite and the broader UGC gaming ecosystem.Matthew, founder of Catalyst Studios, former Head of For...
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Season 1
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Episode 54
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58:10