Brands In Play
Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.
Podcasting since 2025 • 39 episodes
Brands In Play
Latest Episodes
Episode 39 | ft. Anne-Margot Rodde | Creators Corp | The Arms Race For Dev Studios | Brands In Play
[NEW EPISODE ALERT] This week on Brands In Play, Albane Prioux and Nic Hill sit down with Margot Rodde, Founder & CEO of Creators Corp. We unpack the crucial split between Fortnite BR and UEFN, and why studios are going platform ag...
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Season 1
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Episode 39
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54:17
Episode 38 | ft. Ross Crump | Ardent | Your Guide To Influencer Marketing | Brands In Play
[NEW EPISODE ALERT] This week on Brands In Play, we sit down with Ross Crump, founder of Ardent Social. Ross explains why “influencer” ≠ influence. From leading campaigns with the Sidemen and John Cena’s Overwatch 2 launch to found...
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Season 1
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Episode 38
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59:19
Episode 37 | ft. Magali Huot | Dentsu | Innovating To Impact | Brands In Play
[NEW EPISODE ALERT] This week on Brands In Play Dentsu’s Magali Huot (SVP, Global Gaming Strategy) joins Nic Hill and Albane Prioux to unpack how one of the world’s biggest agency networks is turning its motto “innovating to impact...
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Season 1
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Episode 37
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59:19
Episode 36 | ft. James Reevell | Understanding Youth Audiences | Brands In Play
This week on Brands In Play, James Reevell, New Media and Gaming Consultant (and former Executive Editor for Youth Audiences at the BBC), joins Albane Prioux and Nic Hill to discuss how broadcasters are adapting to new platforms. James also sha...
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Season 1
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Episode 36
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58:52
Episode 35 | ft. Christian Lau | LAFC | Brand & Tech Partnerships | Brands In Play
This week on Brands In Play, Albane Prioux and Nic Hill sit down with Christian Lau, Chief Technology Officer at Los Angeles Football Club. Christian takes us inside LAFC’s tech playbook, from autonomous retail and face-based ticketing for fast...
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Season 1
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Episode 35
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58:40
