Brands In Play
Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.
Podcasting since 2025 • 25 episodes
Brands In Play
Latest Episodes
Episode 25 | ft. Kids Media Club Podcast | Grow A Brain Rot | Brands In Play
We’ve teamed up with the Kids Media Club podcast to explore one of the strangest and most viral trends in UGC culture: Italian Brain Rot. Together with Jo, Emily, and Andy, we unpack how a chaotic wave of AI-generated characters and in...
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Season 1
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Episode 25
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45:00
Episode 24 | ft. Charles Hambro | Winning In Gaming With Data | GEEIQ | Brands In Play
Charles Hambro built GEEIQ before Meta even had the name. In this episode, he joins us to talk about what brand success in virtual worlds actually looks like, why Roblox shouldn’t be treated as an “innovation play” anymore, and how campaign-bas...
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Season 1
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Episode 24
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52:44
Episode 23 | Deep Dive | Reaching The Right Audience | Brands In Play
What platforms make sense for your brand? In this special deep dive episode of Brands In Play, Nic Hill (Sawhorse) and Albane Prioux (GEEIQ) answer the top questions brands keep asking about gaming, virtual worlds, and virtual identity....
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Season 1
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Episode 23
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46:40
Episode 22 | ft. Joe Pace | ASICS | ASICS Steps Into Virtual Sporting | Brands In Play
This week, Nic Hill and Albane Prioux are joined by Joe Pace, VP of ASICS Ventures, to unpack how the legacy fitness brand is building an entirely new virtual sport, from scratch. DISC is now live on MetaQuest, and it's not a one-off campaign, ...
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Season 1
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Episode 22
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53:59
Episode 21 | ft. Nate Spell | Squid Game Robloxified | Barrier Four | Brands In Play
In episode 21 of Brands In Play Albane Prioux & Nic Hill put the spotlight on Nate Spell, founder and CEO of Barrier Four. His team rebuilt the entire Squid Game Season 3 recap video inside Roblox shot-for-shot. Every dorm bunk, every merry...
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Season 1
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Episode 21
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53:04
