Brands In Play
Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.
Podcasting since 2025 • 45 episodes
Brands In Play
Latest Episodes
Episode 45 | Karl Stewart | IGN Entertainment | Behavioral Future Of Play | Brands In Play
This week on Brands In Play, Nic Hill and Albane Prioux sit down with Karl Stewart, SVP of Marketing & Head of the Imagine AI platform at IGN, to unpack how 30 years of gaming data is reshaping brand strategy: from Batman, Tomb Raider and M...
•
Season 1
•
Episode 45
•
52:59
Episode 44 | ft. Joe Condon | SEG3 LA | Brands In Play
[NEW EPISODE ALERT] Episode 44 of Brands In Play Nic Hill and Albane Prioux are joined by Joe Condon, founder of SEG3, where we dig into how sports, entertainment, and gaming collide around next-gen fan experiences. Joe walks throu...
•
Season 1
•
Episode 44
•
51:36
Episode 43 | Immersive Commerce | DEEP DIVE | Brands In Play
[NEW EPISODE ALERT] This week on Brands In Play, Albane Prioux and Nic Hill unpack immersive holiday commerce in 2025. They cover everything from Target’s Alpine store makeovers and Walmart’s ambient-room shopping, to Amazon’s 3D “...
•
Season 1
•
Episode 43
•
57:26
Episode 42 | ft. Ron Friedman | Mattel | Mattel Future Lab | Brands In Play
[NEW EPISODE ALERT] This week on Brands In Play, Nic Hill and Albane Prioux sit down with Ron Friedman, VP of Mattel Future Lab. Ron outlines how Future Lab approaches innovation at scale: how Hot Wheels, Barbie, and Monster High a...
•
Season 1
•
Episode 42
•
59:55
Episode 41 | ft. Matt Kidd & Lex Alexander | GETREKT | Behind The Scenes On Branded Streams | Brands In Play
[NEW EPISODE ALERT] This week on Brands In Play, Nic Hill and Albane Prioux sit down with Matt Kidd and Lex Alexander from GETREKT Labs. They've carved out a rare niche, building tools, formats, mini-games, and interactive overlays...
•
Episode 41
•
57:16
