Brands In Play
Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.
Brands In Play
Latest Episodes
Brands Are Spending in the Wrong Places
What happens when attention moves… but brand budgets don't?This week, Nic Hill and Morgan Pomish sit down with Zoe Soon, Head of Creator and Gaming at the Interactive Advertising Bureau. Zoe unpacks why outdated assumptions abo...
IGN Entertainment Generations In Play Audience Report
This week on Brands In Play, Nic Hill sits down with Karl Stewart, SVP of Worldwide Marketing and Head of IMAGINE AI at IGN Entertainment, Tate Fiebing, Senior Director of Business Intelligence at IGN, and Brent Koning, Global Head of Gaming at...
Roblox Explains the Controversial Ad Revenue Share
Episode 63 of Brands In Play goes straight to the source.Recorded live at World Builders Summit, Nic Hill and Brandon Iverson sit down with Roblox leaders Julie Piskin and Nick McLachlan for one of the clearest conversations yet on wher...
AI Is The Product. Infrastructure Is The Moat
In Episode 62 of Brands In Play Lee Kebler and Nic Hill are joined by Cathy Hackl, CEO & Founder of Future Dynamics and Futurist in Residence at Nokia. Cathy reframes the entire AI conversation away from models and toward netwo...
UGC Platforms Are Dying, Alcohol Brands Are Panicking, and Meta Just Made Its Move
On Episode 61 of Brands In Play Nic sits down with Sara Apaza, Digital Brand Experience Manager at Cosnova, to unpack how Essence built one of the most effective beauty activations on Roblox with Kingdom of Essentia.Sara breaks down the...
