This week on Brands In Play, Nic Hill and Albane Prioux sit down with Karl Stewart, SVP of Marketing & Head of the Imagine AI platform at IGN, to unpack how 30 years of gaming data is reshaping brand strategy: from Batman, Tomb Raider and M...

[NEW EPISODE ALERT] Episode 44 of Brands In Play Nic Hill and Albane Prioux are joined by Joe Condon, founder of SEG3, where we dig into how sports, entertainment, and gaming collide around next-gen fan experiences. Joe walks throu...

[NEW EPISODE ALERT] This week on Brands In Play, Albane Prioux and Nic Hill unpack immersive holiday commerce in 2025. They cover everything from Target’s Alpine store makeovers and Walmart’s ambient-room shopping, to Amazon’s 3D “...

[NEW EPISODE ALERT] This week on Brands In Play, Nic Hill and Albane Prioux sit down with Ron Friedman, VP of Mattel Future Lab. Ron outlines how Future Lab approaches innovation at scale: how Hot Wheels, Barbie, and Monster High a...

[NEW EPISODE ALERT] This week on Brands In Play, Nic Hill and Albane Prioux sit down with Matt Kidd and Lex Alexander from GETREKT Labs. They've carved out a rare niche, building tools, formats, mini-games, and interactive overlays...

[NEW EPISODE ALERT] This week on Brands In Play, Nic Hill and Albane Prioux sit down with Rick Hack, Founder of Empire House, an advisory company driving digital transformation and innovation in the Media & Ent industry.  ...

[NEW EPISODE ALERT] This week on Brands In Play, Albane Prioux and Nic Hill sit down with Margot Rodde, Founder & CEO of Creators Corp. We unpack the crucial split between Fortnite BR and UEFN, and why studios are going platform ag...

[NEW EPISODE ALERT] This week on Brands In Play, we sit down with Ross Crump, founder of Ardent Social. Ross explains why “influencer” ≠ influence. From leading campaigns with the Sidemen and John Cena’s Overwatch 2 launch to found...

[NEW EPISODE ALERT] This week on Brands In Play Dentsu’s Magali Huot (SVP, Global Gaming Strategy) joins Nic Hill and Albane Prioux to unpack how one of the world’s biggest agency networks is turning its motto “innovating to impact...

This week on Brands In Play, James Reevell, New Media and Gaming Consultant (and former Executive Editor for Youth Audiences at the BBC), joins Albane Prioux and Nic Hill to discuss how broadcasters are adapting to new platforms. James also sha...

This week on Brands In Play, Albane Prioux and Nic Hill sit down with Christian Lau, Chief Technology Officer at Los Angeles Football Club. Christian takes us inside LAFC’s tech playbook, from autonomous retail and face-based ticketing for fast...

On Episode 34 of Brands In Play, Nic and Albane are joined by Matt Edelman, CEO of Super League. Drawing on decades of experience at Marvel, Endeavor, and Super League’s own NASDAQ journey, Matt breaks down the rise of playable media, why brand...

This week on Brands In Play, Nic Hill and Albane Prioux sit down with Brendan Stock, CEO and Co-Founder of Chartis, one of the top UEFN creator networks. Brendan shares how his team helps creators scale from hobbyists to professionals, why bran...

This week Albane Prioux and Nic Hill break down the latest in immersive marketing, from Meta’s push into AI-powered smart glasses to Kai Cenat’s Fortnite takeover, Nintendo’s unexpected Virtual Boy revival, and Guinness stepping into Netflix wi...

Back from RDC with the stories you can’t miss. In episode 31 of Brands In Play, Nic and Albane discuss what stood out in the room. DevEx rates finally shifted, Roblox’s engine upgrades edging toward AAA, the Kodansha licensing deal, native avat...

In Episode 30 of Brands In Play Colton Dunn pulls no punches. The Superstore star and longtime gamer joins Nic Hill and Albane Prioux to swap stories from Halo nights to Ninja Turtle skins, and to share his take on how brands fit, or don’t in t...

Albane Prioux is on vacation this week, so Lee Kebler (TechMagic Podcast) jumps in as co-host to join Nic Hill on Episode 29 of Brands In Play.At the heart of the show is Alex Wechsler, Head of Studios at 100 Thieves. Alex lays out how ...

McDonaldland is so back! This time inside Fortnite, as part of a global campaign spanning TV, influencers, and immersive worlds.On Episode 28 of Brands In Play, we’re joined by Ryan Norrington, Creative Director at Metavision, to talk a...

Episode 27 of Brands In Play, Albane Prioux sits down with Annette Lee, Head of Global Business Development at Zepeto, to unpack how the platform’s avatar-first model has created a global audience that’s majority Gen Z female. Annette breaks do...

What are the key strategies for successful media buying in gaming?This week on Brands In Play, Albane Prioux and Nic Hill are joined by Claire Nance from Activision Blizzard Media to talk about what makes an ad campaign effective inside...

We’ve teamed up with the Kids Media Club podcast to explore one of the strangest and most viral trends in UGC culture: Italian Brain Rot. Together with Jo, Emily, and Andy, we unpack how a chaotic wave of AI-generated characters and in...

Charles Hambro built GEEIQ before Meta even had the name. In this episode, he joins us to talk about what brand success in virtual worlds actually looks like, why Roblox shouldn’t be treated as an “innovation play” anymore, and how campaign-bas...

What platforms make sense for your brand? In this special deep dive episode of Brands In Play, Nic Hill (Sawhorse) and Albane Prioux (GEEIQ) answer the top questions brands keep asking about gaming, virtual worlds, and virtual identity....

This week, Nic Hill and Albane Prioux are joined by Joe Pace, VP of ASICS Ventures, to unpack how the legacy fitness brand is building an entirely new virtual sport, from scratch. DISC is now live on MetaQuest, and it's not a one-off campaign, ...

In episode 21 of Brands In Play Albane Prioux & Nic Hill put the spotlight on Nate Spell, founder and CEO of Barrier Four. His team rebuilt the entire Squid Game Season 3 recap video inside Roblox shot-for-shot. Every dorm bunk, every merry...