Justin Breton
Justin Breton is a marketing executive renowned for pioneering immersive commerce and digital innovation at Walmart. As the Head of Brand Marketing Innovation, he leads initiatives that bridge emerging technologies with consumer engagement, targeting younger demographics through platforms like Roblox, Zepeto, and Spatial. His notable projects include Walmart Discovered and Walmart Realm, which integrate virtual experiences with real-world commerce, allowing users to explore and purchase products in immersive digital environments.
Before joining Walmart, Breton held strategic roles at Squarespace and Foursquare, focusing on partnerships and integrated campaigns. His innovative approach has earned him accolades such as Ad Age's 40 Under 40 and Business Insider's Rising Stars of Brand Marketing.