Laurie Keith
Laurie Keith is at the forefront of immersive marketing for social good. As Vice President of Emerging Media & Technology at The Ad Council, Laurie is pioneering how legacy organizations engage with new platforms, driving public service campaigns into the worlds where young audiences live, play, and create.
In Brands In Play Episode 8, Laurie shares the behind-the-scenes of the Love Your Mind campaign on Roblox, an innovative activation blending mental health messaging with gaming. From building interactive obstacle courses that teach mindfulness and resilience, to integrating partnerships with brands like ELF Beauty, Walmart, and Pacsun, Laurie explains how they created an experience that goes beyond passive awareness. It’s a case study in how marketing for good can thrive when paired with UGC platforms, community creators, and a deep respect for the audience.