Tom Emrich
Tom Emrich is a visionary at the forefront of augmented reality, wearable tech, and spatial computing. With over 15 years of experience spanning journalism, investing, and product leadership, Tom has become a trusted voice in the immersive technology space. He's been featured in CNN, BBC, Forbes, The New York Times, and now joins Brands In Play to share insights from his new book, The Next Dimension: The Definitive Guide to Using Augmented Reality for Business Growth.
In this episode, Tom outlines why AR isn’t just a novelty—it’s a critical tool for marketers, brands, and agencies to build deeper connections with their audiences. He shares real-world examples of AR campaigns that empower consumers to become part of a brand’s world, from Snapchat lenses that turn fans into characters from blockbuster movies, to immersive portals that place users on stage at the Super Bowl halftime show.