Brands In Play

Sam Rappaport is the Vice President of Interactive Media at Legendary Entertainment, where he spearheads the studio’s efforts to bring its iconic franchises—like Godzilla and Kong—into interactive and gaming worlds. With a background in storytelling and a passion for immersive technology, Sam bridges the gap between Hollywood’s cinematic universes and gaming’s creative playgrounds.

At Legendary, Sam leads collaborations with major platforms like Fortnite and Roblox, driving innovative activations that expand fan experiences beyond the screen. His work is reshaping how audiences engage with beloved characters and narratives in dynamic, digital spaces.