Brands in Play - Episode 3 | Future of VR Storytelling ft. Arturo Perez | Kluge

What’s the state of VR gaming today? How should brands be thinking about immersive experiences? And what’s the real difference between VR, AR, XR, and all the other Rs?

In this episode of Brands In Play, Nic Hill and Albane Prioux sit down with Arturo Perez, CEO of Kluge, the immersive game studio behind Synth Riders and the upcoming Final Fury. Arturo breaks down the evolving landscape of virtual reality, the rise of UGC gaming in platforms like Rec Room, Horizon Worlds, and Roblox, and what it all means for brands looking to activate in this space.

🔹 How VR, AR, and MR fit into the bigger picture
🔹 The intersection of music, gaming, and immersive storytelling
🔹 Why UGC platforms are reshaping how we experience virtual worlds


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Join Albane Prioux & Nic Hill as they dive into the dynamic world of brand storytelling, cultural marketing, and the future of engagement.

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Follow: 
Arturo Perez Linkedin: https://www.linkedin.com/in/arturoperez/
Nic Hill LinkedIn: https://www.linkedin.com/in/nic-hill-%F0%9F%94%9C-gdc-6553873/ 
Albane Prioux LinkedIn: https://www.linkedin.com/in/albaneprioux/ 

Produced by: Edward Regue
Creative Direction: Javid Kazmi
Audio Engineering: Somrung Keo

YouTube: https://www.youtube.com/@BrandsInPlay

LinkedIn: https://www.linkedin.com/company/brandsinplay/

Spotify: https://open.spotify.com/show/3Fk2t5Z78wtTGD7dtH8ZEk?si=6ef87999dbac4c04

Apple Podcasts: https://podcasts.apple.com/us/podcast/brands-in-plays-podcast/id1796275878

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