Brands in Play - Episode 5 | Spatial On The Rise ft. Gianna Valintina | Spatial.io

In Episode 5 of Brands In Play (yes, already!), Albane Prioux and Nic Hill 🔜 GDC sit down with Gianna Valintina, Global Head of Strategic Partnerships at Spatial, to discuss how brands are using Spatial’s  creative freedom to build immersive and interactive experiences.

Spatial empowers brands and developers to create entirely unique interactive worlds, from high-fidelity gaming experiences to story-driven commerce activations. This is true for Walmart’s RPG-inspired Unlimited experience, Vogue’s digital fashion activations, or Hugo Boss’s successful e-commerce integration, Spatial is proving that immersive spaces are about participation.

INSIDE THE EPISODE:

- Spatial’s Evolution: From Enterprise to Gaming 

Once a collaboration tool for businesses, Spatial has expanded into a full-fledged gaming platform that supports everything from cinematic storytelling to multiplayer experiences. All accessible with a simple web link, no downloads required!

- Building Your Own IP

Forget following trends! Spatial gives brands complete control over their virtual identity. Instead of fitting into someone else’s ecosystem, brands can now create bespoke experiences that feel authentic and immersive.

- How Walmart is Changing the Game with Unlimited

Walmart’s anime-inspired RPG adventure on Spatial is a blueprint for the future of interactive commerce. By combining cinematic storytelling, gameplay, and seamless retail integration, Walmart is proving that gaming can be a direct path to brand engagement and sales.

What else 👀 ?

- The Future of Immersive Marketing & UGC Gaming

- Gaming as a Commerce Channel 

- From Passive Ads to Active Engagement

- The Role of Developers in Brand Success 

Yes, we cover it all! 

Let's not forget the side quest for the week - Kasama The Awakening. Shoutout to the developers, PIGIAMA KASAMA! Check out our REAL TIME REVIEW segment every week to see where we send Nic and Albane next.

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#Spatial #BrandsInPlay #WalmartUnlimited #GamingMarketing #ImmersiveCommerce #KasamaTheAwakening #UGCGaming #GameBasedStorytelling