Brands in Play - Episode 8 | Mental Health In Gaming ft. Laurie Keith | Ad Council

𝗕𝗿𝗮𝗻𝗱𝘀 𝗜𝗻 𝗣𝗹𝗮𝘆 – 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟴: 𝗠𝗲𝗻𝘁𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵 𝗜𝗻 𝗚𝗮𝗺𝗶𝗻𝗴 𝗳𝘁. 𝗟𝗮𝘂𝗿𝗶𝗲 𝗞𝗲𝗶𝘁𝗵 (𝗔𝗱 𝗖𝗼𝘂𝗻𝗰𝗶𝗹)

In this episode of Brands In Play, Albane Prioux and Nic Hill are joined by Laurie Keith, Senior Vice President of Emerging Media & Technology at the Ad Council – the nonprofit behind some of the most iconic public service campaigns in history, from Smokey Bear to “Friends Don’t Let Friends Drive Drunk.”

This time, the Ad Council has entered the world of immersive gaming with their Love Your Mind campaign on Roblox, designed to support teen mental health through interactive storytelling and gamified learning.

𝗪𝗲 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁:

Why the Ad Council chose Roblox as a platform for their first immersive activation

How mental health experts helped shape every step of the in-game experience

The phased design approach behind “Love Your Mind World,” including three unique obbys:

 • Friendship Forest (asking for help)

 • Mindfulness Mountain (managing stress)

 • Resilience Ridge (emotional strength)

The power of game design thinking in social impact campaigns. 

Working with developers like The Gang, creative partners like dentsu, and brands like ALF, Walmart, Headspace, and PacSun to co-create meaningful UGC items and build awareness

How brands can integrate into social causes in ways that feel authentic and additive to the user experience. What marketers need to know before launching on Roblox, and Laurie’s advice for getting started.

Subscribe for more behind-the-scenes insight into how brands, platforms, and creatives are embracing immersive marketing.

Let's not forget the side quest for the week - Nic and Albane jump into the Love Your Mind Experience on Roblox First Hand! Check out our REAL TIME REVIEW segment every week to see where we send Nic and Albane next.

AND 𝗪𝗲 𝗚𝗼 𝗙𝘂𝗹𝗹 𝗚𝗵𝗶𝗯𝗹𝗶 

🎧 Available on all podcast platforms – don’t forget to like, comment, and subscribe for more on the future of immersive brand experiences.

#BrandsInPlay #Roblox #MentalHealth #LoveYourMind #AdCouncil #ImmersiveMarketing #GamingForGood #LaurieKeith #NicHill #AlbanePrioux #TheGang #Dentsu #Headspace #Walmart #PacSun #ALFBeauty #UGCgaming