Brands in Play - Episode 11 | Assassins Creed Shadows Unlocked ft. Bruna Soares | Ubisoft

𝗕𝗿𝗮𝗻𝗱𝘀 𝗜𝗻 𝗣𝗹𝗮𝘆 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟭 | 𝗔𝘀𝘀𝗮𝘀𝘀𝗶𝗻’𝘀 𝗖𝗿𝗲𝗲𝗱 𝗦𝗵𝗮𝗱𝗼𝘄𝘀 𝗨𝗻𝗹𝗼𝗰𝗸𝗲𝗱 | 𝗕𝗿𝘂𝗻𝗮 𝗦𝗼𝗮𝗿𝗲𝘀 𝗼𝗻 𝗚𝗹𝗼𝗯𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝘁 𝗨𝗯𝗶𝘀𝗼𝗳𝘁

What does it take to bring brands into a universe as iconic and narratively rich as Assassin’s Creed, without breaking immersion?

In Episode 11 of Brands In Play, Nic Hill and Albane Prioux sit down with Bruna Soares, Director of Global Brand Partnerships at Ubisoft, to unpack the strategy behind Assassin’s Creed Shadows, Ubisoft’s highly anticipated title set in feudal Japan.

𝗜𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:

How Ubisoft aligns brand partnerships two years in advance to respect game lore and enhance player experience.

Why Assassin’s Creed remains a global cultural force and how its transmedia presence (from Netflix to comics) fuels fandom.

The dos and don’ts of authentic brand integration in AAA games vs. UGC platforms like Roblox and Fortnite.

What success looks like when partnerships go beyond product placement and deliver meaning, community, and cultural relevance. 

From a reality show with Coca-Cola and Just Dance, to in-game leap-of-faiths with Red Bull athletes, Bruna shares powerful case studies and best practices on how brands can show up. 

Let's not forget the 𝘀𝗶𝗱𝗲 𝗾𝘂𝗲𝘀𝘁 for the week - Nic and Albane venture into Assassins Creed Shadows and experience the lore for themselves. Check out our 𝗥𝗘𝗔𝗟 𝗧𝗜𝗠𝗘 𝗥𝗘𝗩𝗜𝗘𝗪 segment every week to see where we send Nic and Albane next.

About the Podcast:
Brands In Play is where immersive marketing gets real. Hosted by Nic Hill (Sawhorse) and Albane Prioux (GEEIQ), we talk to the pioneers shaping brand experiences across Roblox, Fortnite, AR, UGC gaming, and more.

Subscribe, listen, and join the movement with new episodes every week.

💡 Join the conversation → Use #BrandsInPlay and let us know what you think!

🔔 Subscribe & Follow for More:
New episodes every week, don’t miss out!
Available wherever you get your podcasts.

Follow: 
Bruna Soares https://www.linkedin.com/in/bruna-soares-ba003037/
Nic Hill  https://www.linkedin.com/in/nic-hill-%F0%9F%94%9C-gdc-6553873/ 
Albane Prioux  https://www.linkedin.com/in/albaneprioux/ 

Produced by: Edward Regue https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/ 
Creative Direction: Javid Kazmi & Joe Jeter
Audio Engineering: Somrung Keo
Additional Editing: Joana Pinto

YouTube: https://www.youtube.com/@BrandsInPlay

LinkedIn: https://www.linkedin.com/company/brandsinplay/

Spotify: https://open.spotify.com/show/3Fk2t5Z78wtTGD7dtH8ZEk?si=6ef87999dbac4c04

Apple Podcasts: https://podcasts.apple.com/us/podcast/brands-in-plays-podcast/id1796275878

📌 Subscribe for expert insights on gaming, branding, and the future of interactive media.

#BrandsInPlay #ImmersiveMarketing #GamingCulture #AAAgames #BrandPartnerships #AssassinsCreedShadows #Ubisoft