Brands in Play - Episode 14 | Roblox Activates Merchandiser Program ft. Winnie Burke | Roblox

𝗕𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝗣𝗹𝗮𝘆 - 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟰 | 𝗥𝗼𝗯𝗹𝗼𝘅 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗲𝘀 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 𝗳𝘁. 𝗪𝗶𝗻𝗻𝗶𝗲 𝗕𝘂𝗿𝗸𝗲 | 𝗥𝗼𝗯𝗹𝗼𝘅

This week on Brands In Play, Nic Hill and Albane Prioux are joined by Winnie Burke, Global Group Director of Fashion & Retail Partnerships at Roblox and someone who's been shaping brand experiences on the platform for nearly a decade.

𝗜𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:

How Roblox evolved from 2D items to fully immersive brand worlds. 

Why brands are now thinking beyond virtual replicas and designing digital-first fashion collections. 

The Shopify integration and how it enables on-platform commerce that bridges digital and physical items. 

What "value exchange" really means when marketing to Gen Z and Gen Alpha

Why rewarded video and native commerce tools could be game changers for brand ROI

Winnie also breaks down how Roblox helps brands enter the space at different levels, from testing media, building an experience, or launching your own UGC marketplace.

If you're still thinking of Roblox as “just a game,” we have got some news.....

Let's not forget the 𝘀𝗶𝗱𝗲 𝗾𝘂𝗲𝘀𝘁 for the week - Albane and Nic jump into the Fenty Beauty Experience to try out the new commerce feature for themselves. Is it seamless? Check out our 𝗥𝗘𝗔𝗟 𝗧𝗜𝗠𝗘 𝗥𝗘𝗩𝗜𝗘𝗪 segment every week to see where we send Nic and Albane next.

Follow Winnie - https://www.linkedin.com/in/winnie-burke/

Follow Us:

Nic Hill -   / nic-hill-6553873 
Albane Prioux -   / albaneprioux 
Edward Regue -   / edward-regue-%c2%a9-44b0421b2  

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