Episode 17 | ft.Erik Londré | Karta | Karta Speaks On Making Brands Playable | Brands in Play

In Episode 17 of Brands in Play, Nic Hill and Albane Prioux sit down with Erik Londré, founder of Karta. His journey? From managing global eSports events at Fnatic to building branded Fortnite maps for Lavazza during the pandemic and eventually launching one of the most creative studios in the space.

Topics Covered:

Why Roblox’s “3D internet of subcultures” is ideal for experimentation and storytelling

“You’re the business  you want to achieve something, and you’ve found out there’s an audience here.” Instead of showing up with “I want a game on Roblox,” Erik urges brands to talk about what they care about, what they stand for, and what they want people to do. From there, it’s about finding the overlap where the brand, the audience, and the platform meet. That’s the bullseye.

The unique creative challenge of making financial literacy games exciting (hint: it involves time travel)

Why Fortnite’s new public data API might be its biggest move yet, unlocking minute plays, peak CCU, D1 and D7 retention, even unique players, all publicly available.

What the new Roblox IP license manager means for creators and brand partners alike

We broke down how Grow a Garden became the fastest-growing game on Roblox, hitting 1 billion visits in under 33 days. As Albane puts it, “it’s nothing special visually,” but it nailed the game loop: your crops grow even when you're not playing, and rare seeds drop for just a short time. It’s simple, sticky, and built on frequency.

Plus: Apple Vision Pro use cases, broken bikes, haunted flights with no WiFi, and why Erik’s dream brief might just be a toilet-cleaning simulator.

𝗟𝗲𝘁'𝘀 𝗻𝗼𝘁 𝗳𝗼𝗿𝗴𝗲𝘁 𝘁𝗵𝗲 SIDE 𝗤𝗨𝗘𝗦𝗧 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗲𝗲𝗸 - This episode also features a special field report from Unreal Fest, with co-host Albane Prioux reporting live from Orlando. Expect reflections on what Epic is planning next, how it ties into Fortnite’s momentum. 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗼𝘂𝗿 𝗥𝗲𝗮𝗹 𝗧𝗶𝗺𝗲 𝗥𝗲𝘃𝗶𝗲𝘄 𝘀𝗲𝗴𝗺𝗲𝗻𝘁 𝗲𝘃𝗲𝗿𝘆 𝘄𝗲𝗲𝗸 𝘁𝗼 𝘀𝗲𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝘀𝗲𝗻𝗱 𝗡𝗶𝗰 𝗮𝗻𝗱 𝗔𝗹𝗯𝗮𝗻𝗲 𝗻𝗲𝘅𝘁.

For more insightful conversations about where marketing is heading, join Albane and Nic in the full episodes of Brands In Play, where they are constantly  exploring and debating how brands can navigate this space with care, creativity, and impact.

🎧 Give it a watch on YouTube or a listen wherever you prefer to get your podcasts.

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