Episode 18 | Marketing With AR Panel | AWE 2025 | Brands in Play

This week, Nic Hill and Albane Prioux take us to AWE 2025, where Nic hosts a live panel about marketing with augmented reality, joined by three standout voices shaping the spatial future:

🔸 Raag Harshavat, AR Developer Relations at Snapchat. Raag works at the intersection of AR technology and creative enablement at Snapchat, helping developers and brands bring their AR ideas to life through Snap’s Lens Studio and AR platform. With Snap logging over 6 billion AR interactions daily, Raag shares how Snap is building tools for both utility and entertainment.

🔸 Dana Ware, Chief Creative Officer at ARound. Dana is the creative force behind large-scale AR experiences that bring stadiums and live events to life. At @ARound, she’s led immersive brand campaigns for partners like Uber Eats and Disney.

🔸 Brett Perloff, CEO at Prism AR. Brett leads Prism AR, a startup building monetization infrastructure for AR, with a focus on context-aware spatial ads that respect user immersion. His vision draws from mobile gaming economics and applies it to spatial computing, creating seamless in-world advertising models for mobile AR and headworn devices.

From Coca-Cola’s Paris Olympics campaign to Disney’s stadium castle, the panel unpacks the tech stacks, creative risks, and business realities behind meaningful AR marketing. They break down what works, how to measure success (beyond just metrics), and why engagement time in AR crushes traditional ads.

We Also Cover:

– LEGO’s Bluey ice cream shop in Brisbane
– Adidas’ Minecraft UGC world
– JoGo’s record-breaking Fortnite x XXXTentacion activation
– Google Play’s loyalty-driven Roblox game with The Gang

𝗟𝗲𝘁'𝘀 𝗻𝗼𝘁 𝗳𝗼𝗿𝗴𝗲𝘁 𝘁𝗵𝗲 SIDE 𝗤𝗨𝗘𝗦𝗧 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗲𝗲𝗸 - Nic takes us to the show floor at AWE to review the latest immersive tech . 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗼𝘂𝗿 𝗥𝗲𝗮𝗹 𝗧𝗶𝗺𝗲 𝗥𝗲𝘃𝗶𝗲𝘄 𝘀𝗲𝗴𝗺𝗲𝗻𝘁 𝗲𝘃𝗲𝗿𝘆 𝘄𝗲𝗲𝗸 𝘁𝗼 𝘀𝗲𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝘀𝗲𝗻𝗱 𝗡𝗶𝗰 𝗮𝗻𝗱 𝗔𝗹𝗯𝗮𝗻𝗲 𝗻𝗲𝘅𝘁.

Watch or listen to Episode 18 now and get ready for next week where we speak to Uri Marchand, CEO of Overwolf!


Follow Panelists:
Raag: https://www.linkedin.com/in/raag-harshavat/
Brett: https://www.linkedin.com/in/brettperloff/
Dana: https://www.linkedin.com/in/dana-ware/

Follow Us:

Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux -   https://www.linkedin.com/in/albaneprioux/
Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/

#brandsinplay  #AWE2025 #MarketingWithAR