Episode 23 | Deep Dive | Reaching The Right Audience | Brands In Play

What platforms make sense for your brand? In this special deep dive episode of Brands In Play, Nic Hill (Sawhorse) and Albane Prioux (GEEIQ) answer the top questions brands keep asking about gaming, virtual worlds, and virtual identity.

On this episode they explore the challenges brands are facing with fragmented audiences in gaming and provide insights on how brands can best plan their strategy to only reach audiences that are relevant to them with content that is relevant to each platform.

They also discuss some most recent case studies from Maybelline’s Roblox experience powered by Amazon Anywhere API., Unilever and Minecraft ice cream partnership. Swarovski’s crystal Minecraft collectibles, and Warner Bros' Superman skin in Fortnite.

Plus, in our Real-Time Review, Nic and Albane compete in an AI-powered ad challenge using Veo 3, creating a fictional KFC x F1 campaign in under 5 min. It’s chaotic, creative, and a sign of how fast content production is changing.

Subscribe, listen, and let us know: what questions should we deep dive into next? 

Episode 23 is now live.

And hit follow on Brands in Play for weekly insights

Follow Us:

Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux -   https://www.linkedin.com/in/albaneprioux/
Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/

#brandsinplay