Episode 28 | ft. Ryan Norrington | McDonaldland Is So Back! | Metavision | Brands In Play

McDonaldland is so back! This time inside Fortnite, as part of a global campaign spanning TV, influencers, and immersive worlds.

On Episode 28 of Brands In Play, we’re joined by Ryan Norrington, Creative Director at Metavision, to talk about what it takes to bring a campaign of this scale into Fortnite and why the platform was the right fit for McDonald’s.

We also dive into the week’s news with Lady Gaga on Roblox, Tim Sweeney clapping back at the Wall Street Journal, Meta Horizon’s big shift, and anime hitting Delta flights. All this before Albane takes us inside McDonaldland on Fortnite herself for a real-time review.

Vote for the Sawhorse SXSW Panel: https://participate.sxsw.com/flow/sxsw/sxsw26/community-voting-sxsw-auth/page/community-voting/session/1752521122603001ycxd

Watch the full episode  on YouTube and Spotify

Episode 28 is now live.

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