
Brands In Play
Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.
Brands In Play
Episode 31 | ft. Louqman Parampath | Roblox | RDC 25 Moments | Brands In Play
Back from RDC with the stories you can’t miss. In episode 31 of Brands In Play, Nic and Albane discuss what stood out in the room. DevEx rates finally shifted, Roblox’s engine upgrades edging toward AAA, the Kodansha licensing deal, native avatar makeup, and “Moments,” the new in-game social feed that could redefine discovery.
Albane puts Moments under the microscope with a sharp real-time review: what excites, what’s missing, and where creators still need support.
And the highlight, our live RDC interview with Roblox VP of Product, Ads & Commerce, Louqman Parampath. Hear firsthand how Roblox is rolling out immersive ads and balancing safety and monetization.
Plus, Hollywood sets its sights on games with Life Is Strange Series and Call of Duty Movie, and lastly, Creator Games lines up investment for 200 Roblox titles over three years.
Tune in now, join the conversation, and tell us what RDC update caught your eye.
Watch the full episode and hit follow on Brands in Play for weekly insights.
Follow Louqman Parampath
https://www.linkedin.com/in/louqman-parampath-2188a8/
Follow Us:
Nic Hill - https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux - https://www.linkedin.com/in/albaneprioux/
Edward Regue - https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/
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