Episode 34 | ft. Matt Edelman | Super League | Making Brands Playable | Brands In Play

On Episode 34 of Brands In Play, Nic and Albane are joined by Matt Edelman, CEO of Super League. Drawing on decades of experience at Marvel, Endeavor, and Super League’s own NASDAQ journey, Matt breaks down the rise of playable media, why brands need to understand the “state of play,” and what it will take for immersive activations to shift from experimental budgets into the core media mix.

News headlines this week: Fortnite x Daft Punk • AI companies turning to traditional advertising • EA accepts $55B private buyout • Meta Labs retail expansion

Real-Time Review: LEGO’s Expedition Antarctica activation on Roblox. We talk seamless integration, sharp brand alignment, and key lessons in attribution.

Follow Matt Edelman https://www.linkedin.com/in/mattedelman/

Follow Super League https://www.linkedin.com/company/superleagueenterprise/posts/?feedView=all

Follow Us:

Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux -   https://www.linkedin.com/in/albaneprioux/
Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/

#brandsinplay #superleague #roblox #lego