Episode 36 | ft. James Reevell | Understanding Youth Audiences | Brands In Play

This week on Brands In Play, James Reevell, New Media and Gaming Consultant (and former Executive Editor for Youth Audiences at the BBC), joins Albane Prioux and Nic Hill to discuss how broadcasters are adapting to new platforms. James also shares how the BBC brought its iconic IPs into gaming worlds and why Gen Alpha’s media habits demand new forms of storytelling.

In the news, brands are making their own anime with Duolingo and Gap launching original animated content, Netflix adds a party games mode, Meta’s smart glasses become Disney tour guides, and CMOs at Adweek reveal how entertainment-first content has had an impact on marketing.

And in our Real Time Review, Nic takes us inside the Gabby’s Dollhouse immersive experience at CAMP! A Story-driven world where kids bring the Netflix hit to life, proving that even the youngest fans crave IRL extensions of their favorite IPs.

Follow James Reevell https://www.linkedin.com/in/james-reevell-04067260/

Follow Us:

Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux -   https://www.linkedin.com/in/albaneprioux/
Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/

Website: https://www.brands-in-play.com/

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