Brands In Play
Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.
Brands In Play
Throw Out Your Brand Guidelines. Give Gamers Control.
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[NEW EPISODE ALERT]
This week on Brands In Play Dentsu’s Magali Huot (SVP, Global Gaming Strategy) joins Nic Hill and Albane Prioux to unpack how one of the world’s biggest agency networks is turning its motto “innovating to impact” into action inside gaming.
In the news, Walmart brings commerce to ChatGPT, WPP extends its Google AI partnership, McDonald’s revives Street Fighter II in Japan, and e.l.f. tests shoppable Twitch ads.
And in our Real Time Review, Albane takes us inside Sesame Street: Neighborhood Adventure on Roblox. Get ready for a high-fidelity build with fully voiced characters.
Follow Magali Huot https://www.linkedin.com/in/magalihuot/
Follow Dentsu https://www.linkedin.com/company/dentsu/posts/?feedView=all
Follow Us:
Nic Hill - https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux - https://www.linkedin.com/in/albaneprioux/
Edward Regue - https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/
Website: https://www.brands-in-play.com/
#brandsinplay #dentsu #sesamestreet
