Brands In Play
Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.
Brands In Play
Stop Paying for Empty Views! The Ugly Truth About Influencer Marketing
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[NEW EPISODE ALERT]
This week on Brands In Play, we sit down with Ross Crump, founder of Ardent Social. Ross explains why “influencer” ≠ influence. From leading campaigns with the Sidemen and John Cena’s Overwatch 2 launch to founding Ardent, Ross breaks down why the real power lies in micro-communities and the creators who shape them not simply through influencers with massive followings.
In the news, ad spend climbs but impact drops according to Shutterstock’s Creative Impact Report. Toyota launches a ten-minute anime film, Bored Ape Yacht Club’s long-awaited Otherside world is finally here (maybe?), and Netflix posts record ad growth while testing AI-driven recommendations.
And in our Real Time Review, Nic checks out the Dallas Cowboys x Lenovo activation inside Fortnite, spanning multiple community maps, new in-game rewards, and a full AT&T Stadium recreation.
Follow Ross Crump https://www.linkedin.com/in/ross-crump-87464168/
Follow Ardent https://www.linkedin.com/company/ardent-social-agency/posts/?feedView=all
Follow Us:
Nic Hill - https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux - https://www.linkedin.com/in/albaneprioux/
Edward Regue - https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/
Website: https://www.brands-in-play.com/
#brandsinplay #ardent #fortnite
