Brands In Play
Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.
Brands In Play
Why IRL Networking is the Secret Recipe for Unlocking Innovation
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[NEW EPISODE ALERT]
Episode 44 of Brands In Play Nic Hill and Albane Prioux are joined by Joe Condon, founder of SEG3, where we dig into how sports, entertainment, and gaming collide around next-gen fan experiences. Joe walks through why he built SEG3, how the conference connects IP owners, brands, and developers in the same room, and the three big trends he’s watching across UGC IP, licensing, and fandom-driven ecosystems going into 2026.
In the news this week: Samsung launches its new “Game Break” ad model for connected TVs, Epic introduces a new IP approach on Fortnite, Meta’s stock climbs on reports of major metaverse cuts, and Discord rolls out in-game commerce inside official game servers.
For our Real-Time Review, Nic heads to the SEG3 conference in Los Angeles, sharing takeaways from the show floor IRL!
Follow Joe Condon https://www.linkedin.com/in/joe-condon/
Follow SEG3 https://www.linkedin.com/company/seg3/
Follow Us:
Nic Hill - https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux - https://www.linkedin.com/in/albaneprioux/
Edward Regue - https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/
Dr. Giovanna Casimiro https://www.linkedin.com/in/ggcasimiro/
Website: https://www.brands-in-play.com/
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