Brands In Play
Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.
Brands In Play
It Took 3 Years to Convince the Execs... How Sam's Club Finally Cracked Roblox
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This week on the show, Nic Hill and Albane Prioux are joined by Leslie Shepard, Lead of Partnerships and Growth Marketing at Sam’s Club.
In this conversation, Leslie breaks down how Sam’s Club thinks about gaming as an upper funnel growth lever, why Roblox integrations beat building a standalone world for their goals, and what she learned by running a portfolio approach across multiple titles.
In the news, Bruno Mars partners with Steal a Brainrot on Roblox, Peaky Blinders enters PUBG Mobile, Microsoft tests pre roll ads in gaming and Uber launches Backseat Arcade.
And for the Real-Time Review, Nic reviews Fortnite’s The Office crossover, because nothing says Battle Royale like Dunder Mifflin.
If you are liking the show, give us a follow. We break down how brands, platforms, and creators operate inside gaming, UGC Platforms and Immersive media.
The Brands In Play Episode 50 is now live on YouTube, Spotify and Apple Podcasts.
Chapters:
Intro - 00:00
News - 04:57
The Office In Fortnite - 21:27
Leslie Shepard Interview- 29:13
HIT, MISS & BET - 58:00
Follow Leslie Shepard - https://www.linkedin.com/in/leslielumley/
Follow Sam's Club - https://www.linkedin.com/company/sam's-club/
Follow Us:
Co-Hosts:
Nic Hill - https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux - https://www.linkedin.com/in/albaneprioux/
Producer / Editor
Edward Regue - https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/
Creative Producer
Dr. Giovanna Casimiro https://www.linkedin.com/in/ggcasimiro/
Website: https://www.brands-in-play.com/
#brandsinplay #samsclub
