Brands In Play
Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.
Brands In Play
AI Is The Product. Infrastructure Is The Moat
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In Episode 62 of Brands In Play Lee Kebler and Nic Hill are joined by Cathy Hackl, CEO & Founder of Future Dynamics and Futurist in Residence at Nokia.
Cathy reframes the entire AI conversation away from models and toward networks. Positioning companies like Nokia as critical to enabling agentic and physical AI. The key idea: AI doesn’t scale without connectivity, and that’s where the real moat is forming.
This week in the news: Walmart enters AAA gaming with FC 26 integration, Allbirds pivots to AI infrastructure as “NewBird AI”, Roblox introduces new child safety account tiers + creator subscription model and Snapchat pushes conversational commerce as a TikTok alternative.
For the Real-Time Review, Lee takes us into Dove’s “Beauty Machine” activation! An IRL installation designed to challenge standardized beauty norms by contrasting algorithmic “ideal faces” with real human diversity.
If you are liking the show, give us a follow. We break down how brands, platforms, and creators operate inside gaming, UGC Platforms and Immersive media.
If you are liking the show, give us a follow. We break down how brands, platforms, and creators operate inside gaming, UGC Platforms and Immersive media.
The Brands In Play Episode 62 is now live on YouTube, Spotify, Apple Podcasts and everywhere else!
Chapters:
Intro - 00:00
Announcements - 02:53
News - 08:00
Dove Beauty Machine - 30:07
Cathy Hackl Interview - 36:14
Subscribe - 01:02:27
Follow Cathy Hackl - https://www.linkedin.com/in/cathyhackl/
Follow Future Dynamics - https://www.linkedin.com/company/futuredynamicslab/
Follow Nokia - https://www.linkedin.com/company/nokia/
Follow Us:
Co-Hosts:
Nic Hill - https://www.linkedin.com/in/nic-hill-6553873/
Lee Kebler - https://www.linkedin.com/in/leekebler/
Producer / Editor
Edward Regue - https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/
Creative Producer
Dr. Giovanna Casimiro https://www.linkedin.com/in/ggcasimiro/
Creative Director
Ben Caro https://www.linkedin.com/in/caroprofile/
Website: https://www.brands-in-play.com/
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