IGN Entertainment Generations In Play Audience Report

This week on Brands In Play, Nic Hill sits down with Karl Stewart, SVP of Worldwide Marketing and Head of IMAGINE AI at IGN Entertainment, Tate Fiebing, Senior Director of Business Intelligence at IGN, and Brent Koning, Global Head of Gaming at Dentsu, for a sharp breakdown of the new Generations In Play audience insights report.

Want the full IGN Entertainment Generations In Play Audience Report? Get the FULL REPORT at https://www.ign.com/special/generationsinplay/

The conversation looks at how different generations engage with entertainment, where habits overlap, where they sharply diverge, and what marketers continue to misunderstand about gaming audiences at scale. It’s a grounded look at audience behavior, platform choice, and why gaming now sits at the center of modern media strategy rather than at its edges.

In the news this week:

Overwolf launches Gamer Grid, The Walt Disney Company employees are increasingly using AI tools internally, IKEA builds a branded store inside 
Pokémon Pokopia  and new social media restrictions in Indonesia could have a ripple effect for Roblox.

For our Real-Time Review Nic takes a closer look at GoGo SqueeZ’s new activation on Roblox - Go-go Climb. He breaks down what works, where the engagement hooks are, and what brands should notice about how players are being guided through the experience.

And as we move into May, this is our final episode with @Lee Keebler! Thanks for holding down the fort Lee.  

The Brands In Play Episode 64 is now live on YouTube, Spotify, Apple Podcasts and everywhere else!

Chapters:
Intro - 00:00 
Announcements - 02:33
News - 07:19
Go Go Climb on Roblox - 25:55
IGN Entertainment Generations In Play Audience Report - 31:51
Subscribe - 01:28:18

Follow Karl Stewart  - https://www.linkedin.com/in/stewartkarl/

Follow Tate Fiebing  - https://www.linkedin.com/in/tate-f-23332432/

Follow Brent Koning - https://www.linkedin.com/in/brentko/

Follow IGN Entertainment - https://www.linkedin.com/company/ign-entertainment/

Follow Dentsu - https://www.linkedin.com/company/dentsu/posts/?feedView=all

Follow Us:

Co-Hosts:
Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/
Lee Kebler -  https://www.linkedin.com/in/leekebler/

Producer / Editor 
Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/

Creative Director 
Ben Caro https://www.linkedin.com/in/caroprofile/

Website: https://www.brands-in-play.com/

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