RIOT GAMES AND CHIPOTLE CHANGE THE GAME

This week on Brands In Play, Nic Hill and Ely Santos sit down with Chris Mann, SVP of RevXP at sports marketing agency rEvolution. Chris takes us behind the scenes of major branded activations with Chipotle and more, explaining why authenticity, community trust, and understanding gaming culture are now essential for brands.

This week's headlines:

• Meta launches its first smart glasses line beyond Ray-Ban with a new Kylie Jenner collaboration.

• GTA 6's launch plans are revealed, including pricing and release strategy. 

• Apple is reportedly targeting 2027 for its own smart glasses.

• Dentsu expands its global fandom intelligence platform. 

Real-Time Review:

Ely Santos breaks down Adidas' ambitious World Cup inspired collaboration with Brawl Stars. From in-game tournaments and exclusive digital rewards to physical apparel, loyalty integration, and live fan experiences. This campaign has everything!

If you're enjoying Brands In Play, make sure to follow the show. Every week we break down how brands, platforms and creators operate inside gaming and immersive media.

Brands In Play Episode 72 is now live on YouTube, Spotify, Apple Podcasts and everywhere else!

#BrandsInPlay #rEvolution #Chipotle #Supercell

Chapters:
Intro - 00:00 
Announcements - 01:21
News - 04:32
Adidas in Brawl Stars  - 18:23
Chris Mann Interview - 23:56
Subscribe - 49:04

Follow Christopher Mann - https://www.linkedin.com/in/chrismannsports/

Follow rEvolution - https://www.linkedin.com/company/revolution

Follow Us:

Co-Hosts:
Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/
Ely Santos -  https://www.linkedin.com/in/meta-ely/

Producer / Editor 
Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/

Website: https://www.brands-in-play.com/

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