Brands Are Turning the Sky Into a Billboard

The billboard is no longer stuck to the ground.

In Episode 75 of Brands In Play, Nic Hill sits down with Kevin Prince, Co-Founder of Heads In the Sky and SkyAd, to explore how drone technology is turning the night sky into a new canvas for brands.
Kevin has spent his career chasing attention. Now, he is doing it hundreds of feet above Hollywood.

From breaking Guinness World Records to bringing Godzilla and Skeletor to life through thousands of drones, Kevin explains what separates an unforgettable spectacle from another oversized ad. He also breaks down SkyAd, a new approach designed to bring the traditional billboard into the earned-media era.

Before the interview, Nic and Ely Santos discuss how Spider-Man: Brand New Day is giving brands narrative real estate inside its wider story, Lenovo’s move from XR toward AI glasses, Fox and Toonstar’s plans for AI-powered branded entertainment, and whether AI scraping could undermine Reddit’s advertising business.

Is the sky the future of out-of-home advertising, or will the spectacle lose its impact once every brand starts looking up?

Episode 75 is out now.

#BrandsInPlay #DroneMarketing #ImmersiveMarketing #BrandStrategy

If you're enjoying Brands In Play, make sure to follow the show. Every week we break down how brands, platforms and creators operate inside gaming and immersive media.


Chapters:
Intro - 00:00 
Announcements - 01:12
News - 02:23
Kevin Prince Interview - 16:46
Subscribe - 30:10

Follow Kevin Prince - https://www.linkedin.com/in/kdprince/

Heads In The Sky - https://www.linkedin.com/company/heads-in-the-sky/

Follow Us:

Co-Hosts:
Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/
Ely Santos -  https://www.linkedin.com/in/meta-ely/

Producer / Editor 
Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/

Website: https://www.brands-in-play.com/

#brandsinplay