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Brands In Play
Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.
Brands In Play
Why Gaming Is the New Comic Book | Monica Austin
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Episode 77 of Brands In Play features a special rebroadcast from our friends at This Could Work https://www.youtube.com/@saylor_agency
Host Will Trowbridge sits down with Monica Austin, SVP and CMO at Blizzard Entertainment, to explore her career across Fox, Facebook, Netflix, Calm and Blizzard and the creative risks behind each move.
Monica also discusses why gaming IP is becoming the foundation for the next generation of entertainment franchises, the power of established communities and what brands can learn from serving fans who care deeply about the worlds they inhabit.
Watch / Listen to the full episode now.
Follow Will Trowbridge - https://www.linkedin.com/in/will-trowbridge/
Follow Monica Austin - https://www.linkedin.com/in/monica-austin-07a9403/
Follow Saylor - https://www.linkedin.com/company/saylor-agency/
Follow Blizzard - https://www.linkedin.com/company/blizzard-entertainment/
Follow Us:
Co-Hosts:
Nic Hill - https://www.linkedin.com/in/nic-hill-6553873/
Brandon Iverson - https://www.linkedin.com/in/brandon-iverson11/
Producer / Editor / Social Media Manager
Edward Regue - https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/
Website: https://www.brands-in-play.com/
#GamingMarketing #BrandStrategy #EntertainmentMarketing #BrandsInPlay
